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vetting traffic

How to Vet Traffic Quality: A Guide for Marketers

If you are a marketing professional, you know the responsibility for getting quality traffic that converts to qualified leads and sales sits squarely on your shoulders. With effective content production and advertising in place, traffic volume is rarely an issue. It’s traffic quality that’s constantly a cause for concern for

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Latest Trends in Advertorials

Advertorials have successfully transitioned from print publications, television and radio, to the web. These incognito advertisements blending in with publisher content are clever, creative and engaging pieces that benefit both the publisher and the advertiser. When done well, visitors rarely realize they’ve just been hit with an advertisement. With banner

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