The internet is a vast roadway stretching far and wide with billions of users viewing sites, accessing pages and becoming engaged with what they see, read and learn. Every site needs traffic otherwise it will become a lonely location with no money making opportunity. Websites and businesses thrive with opportunity when steady traffic flow is present. So how do content publishers go about building website traffic? Some go about it manually through guest blogging, list building or advertising, but the task does not have to be so hard. There are ways which you can build traffic by working smarter, not harder, and if you think you’ve been spending too much time building website traffic, you probably are.
Building Website Traffic Manually
Your website starts out as a little speck on the side of the road until you establish your presence on the vast superhighway of the Internet. You must guide traffic to your site, and here are a few common ways publishers and content creators build traffic manually:
- Advertise your site directly, and pull people in with your unique content offering. This is a great way to attract visitors, but it does require an investment in online advertising.
- Try guest blogging on reputable sites, and get linkbacks in return. Or, ask other people in your niche to guest blog on your site. Any time guest bloggers share a link to the content they wrote, they attract new readers.
- Create live streaming events relevant to your content. Live videos are a hot item these days and are very effective in creating awareness.
- Utilize email marketing as a voice to your website and speak to your mailing lists to announce updates, new products, and new content. Incorporate links to your site within the email to reel traffic to your site, and encourage sharing across social.
The catch? All of these methods take a lot of time and energy. Building website traffic manually is a job all in itself, and many web publishers and content creators want to focus on what they do best – producing great content.
Building Website Traffic Doesn’t Have to Be So Hard
Those unfamiliar with the ins and outs of building website traffic may have sweat rolling down their face because they are working so hard. One way to solve this problem is by working with an online advertising platform that can help to build traffic with supported implementation, optimization, self-manageable platforms and refunds when things don’t work. This is a terrific solution for businesses who understand the value and potential of having a website, and would like to have the traffic building task done correctly. When good traffic flows in, revenue is generated, leads come in, you understand your customers more and you watch your business grow. A perk to working with an online advertising platform is the team of professionals that come along with it who will be dedicated to growing your bottom line and who can help you through the entire process from start to finish.