Welcome to your best resource for How to Create a Campaign on Advertise.com. Not yet an approved advertiser? That’s okay, start here first, and when you’re ready to come back, this blog will be waiting.
If you are approved and ready to go, let’s dive in!
Creating the Campaign
Create the Campaign.
- First, log in using your chosen credentials and fill in the security check box. Then click Login at the bottom of the page.
- Go to the campaigns tab and click on Campaign Editor
- On the left hand side you’ll see the Explorer box. This lists all of your campaigns. You can use the search tool in the Explorer box to search for a specific campaign.
- Click on All Campaigns to open a new tab within the campaign editor.
- Click on the + Create Campaign box to make a new campaign, or click on an existing campaign to add or edit Adgroups in the existing campaign.
- You’ll notice as you click on items within the Explorer box, new tabs will open so that you can always return to previous content.
Building the Campaign
Build the Campaign and Adgroups.
- Basic Details: Enter all the campaign information including the Campaign Name, Adgroup Name, Campaign Type, and the Start and End Dates. If the campaign is ongoing and does not have an End Date, simply select “no” next to Has End Date.
- Campaign Types
- Keyword Marketplace
- Premium Run of Network
- Adgroup Geo Targeting: This field is automatically set to include Canada and the United States. However, you have the option to edit these Geo Target areas. Simply click on the Edit button within the Geo Targeting box. This will open another box that lists all the Geo Targeting areas available. The left box indicates all available Geo Targets while the right box displays all Geo Targets selected for your campaign. By clicking on the arrow icon next to a Geo Target in the left hand box, an expanded list will appear. To add a Geo Target, select the box next to the area and then click on the arrow in the center to add it to the list on the right. Make sure to check all boxes in the right hand side box and save your work before closing the Geo Targeting box. For more specifics on Geo Targeting Profiles, visit our blog.
- Adgroup Settings: It is important to fill out the Adgroup Settings correctly so that your campaign is properly trafficked. To access the Adgroup Settings, click on the Edit button on the right hand side within the Adgroup Settings box. NOTE: You MUST click Apply Changes within each tab in Adgroup Settings to properly save all changes.
- Adgroup Device: The next setting is Adgroup Device, where you can limit the devices targeted in your campaign. Simply select Let Me Choose, and then select the devices you wish to include.
- Browser Targeting: The final setting is Browser Targeting, where you can limit the browsers targeted in your campaign. Simply select “NO” next to allow all browsers and then select the browsers you wish to include from the list.
- Adgroup Level Budget: You are able to set separate budgets for each Adgroup to optimize the CPC. To do this, click on the campaign so that you can view all the Adgroups within that campaign. Hover over the Max. CPC box so that you see the pencil icon within that row. When you double click on the pencil icon, a box will pop up giving you the option to update the max CPC price. Enter the amount you wish to set for that particular Adgroup and click “update” once complete.
- Traffic Type: For a detailed run-through on creating your Traffic Type, read the blog.
Creating the Ad
Create the Ad.
- Ad Information: Fill in Title, Description, Display URL, and Click URL. You can create up to 100 ads per campaign. As you enter the ad information, a live preview will form to the right of the page.
- Images and Videos: If you have the option to upload an image or video, make sure to keep the files within the limits detailed below:
- Image Size: Images must be uploaded as 600 x 500 pixels and can be no larger than 150MB.
- Image Quality: Images must be crisp, clear, and not distorted.
- Image Content: Images must relate to both the ad copy and the landing page.
- Ads: Now that you’ve entered all the information for your ads, you will see each ad on the left side of the page.
- If you need to make any edits to the ad, you can click on the ad itself or on the pencil icon, make the changes, and click Save Changes.
- If you wish to use the same ad copy but with slight changes, click on the ad as if you were going to edit it. Make the changes to the ad and click Save as New. This will create a new ad without the hassle of entering duplicate content.
- Add Keywords: This step will only appear if you’ve selected a Campaign Type of Keyword Marketplace. Use this field to enter all the Keywords you would like to be applied to the Adgroup. Once you’ve finished, click on Save and Set Budget.
- Add Negative Keywords: This step will only appear if you’ve selected a Premium Run of Network campaign type. Negative keywords let you exclude search terms from your campaigns and help you focus only on the keywords that matter to you.
Setting The Budget
Set the Budget for Your Keywords.
- Set Your Budget: Set the budget for your campaign’s keywords. You will see a list of all the keywords you just entered. Here, you can select separate keywords and set different budgets, or you can select all keywords and enter the same dollar amount.
- Select Your Keywords: To select keywords, click on the box next to the word. In the box next to Set Bid for Selected Keywords enter the amount you’d like associated with that keyword and click Apply. Note: Budget prices should be entered as Cost Per Conversion (CPC).
- Save: Once you’ve completed this step, click on Save and Review Settings.
Set the Overall Budget and Review Your Campaign.
- Set Your Budget: You can adjust the CPC for the campaign. The default is $0.08, but this can be edited. If you have trouble changing the bid, please contact your account manager for assistance.
- Average Daily Budget: If you wish, you can set an Average Daily Budget in the Campaign Summary page. This will be a campaign wide budget and will apply to all Adgroups within the campaign.
Campaign Considerations: The Importance of Conversion Pixels
The majority of advertisers use a conversion pixel to track and optimize campaign effectiveness. Generally a short line of code that fires upon specified user actions, conversion pixels are measuring tools that provide valuable data to judge campaign performance and understand audience behavior.
You’ve successfully Created a Campaign!
- If everything looks good, you can close the campaign summary window.
- Your campaign will be reviewed and approved by an Advertise.com representative prior to going live. If your campaign is not qualified for approval, you will be contacted by your account executive with further details.
- If you have any questions, feel free to contact us!