Smaller publishers can get rejected from ad networks for a number of reasons. Fortunately, most of those reasons are mendable. This blog is here to give some common explanations as to why ad networks pass on publishers and a few simple ways to increase your odds of success. If you’re a publisher seeking ad network approval, listen up: The solution might be simpler than you think.
Quality of User Experience
The way your website or blog looks plays a huge role in the impression it creates with your users (and with ad networks). A pleasing aesthetic might encourage consumers to stick around, increasing the chances of interest in advertisements. For this reason, ad networks are much more likely to approve websites or blogs that are organized, creative, and eye-catching.
Navigation and Content
Websites or blogs with unclear or inadequate navigational links and outdated content may make ad networks more inclined to reject your site. In addition to creative, original, and quality content, your website or blog should be frequently updated and easily navigable in order to create a satisfying experience. Make sure that links are accurate and that pages load quickly. Ensuring that links in all formats used are legible and functional while leading to content that is current and correct may increase your chances of ad network approval.
Volume of Unique Visitors
You’ve got to have a minimum number of unique monthly visitors in order to spark the interest of major ad networks. In order to do this, you must use appropriate keywords in your page titles, content, and descriptions. (Hint: this practice is called SEO). This will allow those perusing the web to “stumble” across your site more easily. You might also consider making your web address more simple or more user friendly. If your URL is complicated, hard to spell, too long, or unclear, the number of unique visitors and recurring traffic will inevitably decrease. Simplicity is key.
Sometimes, where you’re based, or where your audience is based becomes a factor in ad network approval. If your website or blog is catering to consumers of a specific geographic location, advertisements with location-dependent content that does not coincide with your site will inevitably become irrelevant. For this reason, being less topographically specific with your content could increase your chances of ad network approval. Niche material tends to alienate both visitors and ad networks, so keeping your content as general/universal as possible is crucial.
Current Use of Ads
Similarly, the types of ads that your website or blog is currently utilizing could influence ad network approval. The nature and quality of the ads that your site is associated with could be deemed unsuitable by many ad networks. Be sure to choose quality over quantity when it comes to advertising on your website or blog, as many ad networks do not affiliate with websites or blogs that presently promote distasteful content.