Believe it or not, some of the most-shared content out there is video advertising. Remember the 2016 Rio Paralympics trailer “We’re the Superhumans?” If not, go watch it. We’ll wait. That three minutes of advertising was viewed over 7 million times on YouTube, and now has over 1.8 million shares across social media. It’s proof that great content works, even when it’s advertising.
At Advertise.com, we get a lot of questions about video advertising. Read some of the most common video advertising questions and answers below.
Which has a higher conversion rate, Display Ads or Video?
In terms of conversion rates, video advertising is better. Video ads outperform display ads by 20%, with nearly 2% average CTR.
Why do audiences like video ads?
Video creates a more stimulating environment for consumers by meeting their expectations for content, and delivering more intricate messaging and brand personality.
Why do advertisers like video advertising?
Video advertising allows advertisers to reach audience segments across multiple platforms like websites, mobiles, video games consoles and TV.
What does HTML5 have to do with video advertising?
Since the new version of Google Chrome will stop supporting flash, the video advertising market is moving to HTML5 technology. This latest version of HTML coding means better performance and battery life for smartphones, tablets and laptops playing video content, including ads.