Effective advertising is more than simply buying ad space. Non-targeted online ads are displayed at random based on where the company pays to have them placed. If the ad is about books, it could show up on sports sites, clothing sites, or anywhere else.
Not only is bad ad placement distracting for the reader, but will likely turn them away from the site. Paying for ads that the viewer has no interest in is a waste of money.
In order to maximize the return on your advertising efforts, you have to optimize and target the audience that will see your ads. If you can do this, you will increase the traffic to your website, which increases profits for your business.
This is where contextual advertising can help!
Contextual ads use an advanced form of targeted advertising, grabbing the attention of the reader. These ads are displayed and relate to each user individually – more specifically, to the content the user is reading.
By using contextual ads, you can avoid wasting budgets on random advertising placement again. Instead, you will be able to laser target your audience, and display your ads to those who are most likely to take action on them. Relevant ad targeting means your ads will bring in more business on a smaller budget.
Contextual advertising focuses more on the site the ad is being displayed on. For example, with a keyword targeted contextual ad, a book advertisement would show up on sites containing relevant keyword and content pertaining to books.
Instead of distracting the reader, contextual advertising adds to the value of their online experience by displaying more relevant content in front of them. A more targeted audience generates a much higher click through rate from the ad. The resulting higher click through rate will, in turn, lower your effective cost per click, and expand the reach of your PPC ad budget. This is a win-win for both the advertising company and the audience that finds the ad.
Contextual ads are remarkably effective at targeting the right audience. Our Contextual Advertising solution allows advertisers to choose specific, relevant keywords to their targeted audience. Our platform directly connects our advertisers with publisher sites that are hyper-relevant to their targeted audience in real time.
It’s easy to get started — contact us today!