The smartphone market seems to be growing by leaps and bounds lately. The Pew Research Center and comScore each released surveys recently, showing that smartphones account for more than half of all mobile subscribers, as well as more than 50% of American adults. The massive growth in smartphone adoption since the technology’s introduction in 2007 has provided ample opportunities for advertisers, who can focus on advertising on Internet to local customers.
Mobile advertising has been around almost as long as smartphones have. Because these ads on Internet can be targeted toward local customers searching for something in their immediate vicinity, they’re valuable for local businesses and those trying to capture local attention.
For advertisers interested in banner ad placement or other forms of mobile advertising, this could mean big bucks. 90% of adults earning $75,000 a year or more own smartphones, which makes mobile advertising a potentially lucrative way for companies to gain new customers or clients. While they tend to prefer iPhones, Mark Rogowsky at Forbes points out,
“The Pew data shows that higher levels of income and education tend to correlate with iPhone usage versus Android but they don’t attempt to discern whether that is simply due to earlier adoption. Specifically, the iPhone was out there first with a complete, appealing offering that was attractive to people who could afford it. It’s less clear those people rejected Android so much as they chose iPhone because it was first.”
Overall, Android phones as a whole have captured 52% of the market, with iPhones sitting at 39.2% of the market. The rest of smartphone users are using platforms like Windows Phone (3%) and Blackberry (5%).
If you’re interested in reaching out to customers and clients in your area, mobile advertising on Internet might be a good option for you. Here are a few tips to help you get started in the world of mobile advertising:
- Join an advertising ads network designed with mobile in mind.
We’ve pointed out before that by 2015, people with smartphones will be using their mobile devices more often than desktop computers to access the Internet. If you want to tap into this huge number of impressions, an ad network could be your best bet for reaching out to valuable publishers.
- Focus on targeting.
When it comes to mobile advertising, targeting is even more critical. You can target in very sophisticated ways on mobile, choosing demographics as well as geographical location, mobile operating system and more. Make sure you know who your targets are in advance of jumping into a mobile campaign so that you can target accordingly.
- Think small.
While not all mobile devices have the tiny screens of smartphones, you’ll likely wish to scale down your advertising to play to mobile’s strengths. Smaller banner and text ads may have less room for design and copy, but they can still be effective when targeted properly. Short and snappy content is key when it comes to smaller mobile banner ad placement.
If you’re not using mobile advertising yet, consider adding it to your stable of advertising options. Mobile advertising has advantages above and beyond traditional desktop advertising and can be a great option for small businesses and other highly local companies, as well as those companies competing for their attention.