Everybody knows that the very best banner ad placement is “above the fold,” but what does that mean? And is it right for your website? Every single site has different needs when it comes to banner ads and other types of advertising. If you’re looking to monetize your website, try these tips to learn the best spots for banner ads on your website.
1. Banner ads come in many forms. Not all banner ads are your typical rectangle. While the IAB (Internet Advertising Bureau) publishes standard ad sizes to help publishers and advertisers communicate, there are still plenty of options available. Keep this in mind when you’re laying the groundwork for advertisements on your site.
2. Design with banner ad placement in mind. Designing a site can be fun, but it should also still be functional. You can make the most of banner ad placement by building it into any prototype designs that you come up with. If you figure out in advance where any banner ads will go, the ads will feel more naturally integrated into the site, and like less of an afterthought. Instead of sticking out like a sore thumb, they’ll feel more natural.
3. Above the fold, below the fold. While the best banner ad placement is unarguably “above the fold” (the very first thing people see when they load your site, without having to scroll down), ads below the fold have their place, too. Consider placing ads below the fold next to related actions like the next button or related posts and test the performance.
4. Don’t commit right away. When you move into a new home, you don’t just leave the couch where the movers put it. You try it out in a few different places and design a living room setup that works for your needs. It’s the same with banner ads. Your first design might not get the CTRs (click-through-rates) that you’re looking for, or perhaps sidebar ads are taking over your content. Your first design probably won’t be your last – and that’s okay. Experiment with banner ad placement, size, and even banner ad placement services. It’s hard to know for sure what’s going to work until you’ve tested it.
Designing your website with banner ads in mind can be a great way to monetize your website. However, banner ads come with unique design considerations that you’ll want to factor in. Before you slap banner ads on your website and call it a day, try out these four tips for banner ad placement perfection.