Category: Video Advertising

The quality of your advertisements can make or break your ad campaigns (and your budget). In fact, perfect placements of a poor advertisement will never generate the ROI you seek. Whether you’re new to digital advertising or are a seasoned vet looking to elevate your current campaigns, keep scrolling to gain expert advice on creating […] Continue Reading
Instagram has gone all-in on video. The cutting-edge social media platform recently announced IGTV, a new standalone app allowing creators to share vertical videos that are up to one hour in length. IGTV bypasses the limitations of Instagram Stories and posts and encourages creators to share long-form video content to a community of more than […] Continue Reading
  Every year it seems like the moment you pass the cranberry sauce and stuffing, you’re hit with a slew of holiday advertising. ‘Tis the season! Buyers are eager to please loved ones with the perfect gift and it’s prime time for marketers to unveil their most creative, personalized, heart-string-tugging ad campaigns. With ads becoming […] Continue Reading
  The most effective video ads tend to cross the boundaries between advertising and entertainment. They make the viewer feel something. This short blog, an excerpt from our brand new Video Advertising Playbook, provides examples of 4 of the most effective video ads created by brands who used unique ad concepts, and discusses how their […] Continue Reading
Ok, we admit, we spend a lot of time online. It’s cool, though, because it’s part of our job around here, and we love sharing what we find. This summer has brought out some great video ads you should definitely check out. Here’s our roundup of the best video ads of the summer. LG Nano […] Continue Reading
  While the term “digital ad” seems self-explanatory at first, it’s important for the success of your own digital ad campaign to recognize that the concept takes on a plethora of forms. Preparation is key, and will ultimately save you money in the long run. Proper planning begins with a well-defined goal. When formulating a […] Continue Reading
  Marketing folklore has it that the first banner ad was launched in October of 1994 on (now known as Wired Magazine). There were a slew of banner ads presented on HotWired that same day—companies such as Club Med, MCI, and Volvo were all on the list—but it was AT&T’s ad that made a […] Continue Reading is proud to announce a brand new ad product that will make a huge impact for advertising agencies and media buyers seeking to impress major brands. With television commercials on the decline and eyeballs of every consumer glued to their mobile devices, Vizable offers an alternative for advertisers seeking to grab the elusive […] Continue Reading