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  CPA networks, or cost-per-action networks, are networks of offers that only pay out per acquisition, rather than per view, or per click. Examples of such networks include Commission Junction and Neverblue. Publishers who work with these networks make money when a specified action is made as a result of their marketing. For example, when […] Continue Reading
  Native advertising is an online ad product that serves content that blends naturally within a website’s content. Solve Media defines it as a “specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” The best native advertising provides an engaging experience that invites the user to […] Continue Reading
Pre-roll video advertising is only a good tool for advertisers who are willing to do it right. Throwing a 30-second television spot into YouTube and hoping for the best is certainly not an effective pre-roll video advertising strategy. Advertisers who want to learn more about pre-roll video advertising best practices and how to implement them […] Continue Reading
  The stats below certainly paint a bleak picture for the future of the Internet as we know it. Some say the popularity of ad blocking will soon bring down an industry of truth seekers, content writers, and part-time bloggers. Ad Blocking Quick Stats: — Adblock usage is experiencing more than 30% global growth, year […] Continue Reading
  In our ever more connected world of Facebook, Snapchat, Instagram, and so many other social platforms, it is important to pay attention to how advertisers leverage social media influencers. Some influencers, like Michelle Phan of the famed monthly beauty sample box company, IPSY, created an entire career from social fame. Her empire has now […] Continue Reading
Los Angeles Digital Summit is known as the definitive digital marketing gathering. From marketing strategies to UX and design, email, search, mobile, video and SEO, the LA Digital Summit is a convergence of content for active players in the digital space. You should attend the Los Angeles Digital Summit to learn the latest on these […] Continue Reading
  For online marketers of all types, the great thing about the digital revolution is we can now track everything… absolutely everything. So, as an online advertiser, or a website publisher with so much information at your fingertips, how do you decide the most important metrics to track? With hundreds of different KPIs (Key Performance […] Continue Reading
  January 31, 2017 – Advertise.com has lovingly adopted a stretch of California’s 101 Highway with a donation that will help keep the freeway clean and free of debris in 2017. “Many of our team members are green, including myself. We want to contribute to the freeway’s upkeep. We feel it’s important to support the […] Continue Reading
  Have you gone anywhere without your smartphone this week? Be honest. It’s okay. Neither have we – nor most of the 217 million other Americans who are glued to their mobile devices each day. So, as an advertiser, what will this increasing reliance on the little glowing screen mean for you in the coming […] Continue Reading
  “Page under ads” are types of advertiser landing pages that come up either as new tabs in a reader’s browser, or open behind the original browser window as the user engages with content on the site. As long as they can remain unobtrusive, page under ads don’t have to have a big impact on […] Continue Reading
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