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Category: Social Media Marketing

Instagram has gone all-in on video. The cutting-edge social media platform recently announced IGTV, a new standalone app allowing creators to share vertical videos that are up to one hour in length. IGTV bypasses the limitations of Instagram Stories and posts and encourages creators to share long-form video content to a community of more than […] Continue Reading
  There is no doubt influencers can bring big opportunity to brands, and many companies are diving in head first to work with social media stars to sell products and services and promote content. Despite the boom, some are reluctant to get into influencer marketing because of misconceptions, and others go into it with unrealistic, […] Continue Reading