Category: Online Advertising

  The days of traditional marketing and advertising are long gone, but companies – especially large corporate institutions – sometimes find it hard to keep up with all the best practices for digital marketing today. In digital marketing, the emphasis is on original content, great user experience, interactivity, and instant gratification. And, don’t forget, everything […] Continue Reading
  Choosing the best ad network can be daunting for affiliates trying to balance user experience with monetization. Testing is the best way to know how different networks will perform with a particular site. However, affiliates often work with limited resources, so it’s hard to spread test budgets out enough to yield a large enough […] Continue Reading
  Google is the most commonly used search engine. When the company changes its algorithm, ripples are felt throughout the digital advertising industry. As an advertiser or a publisher, it is important to be aware of how changes in Google’s algorithm affect your business. Not being able to use Google products effectively for monetization of […] Continue Reading
  At, we believe in having a little fun once in a while. It helps our employees feel appreciated, and that helps them work harder for our advertisers and publishers. Halloween is always one of our favorite holidays to celebrate in the office, because the creativity really comes out. Of course, there’s another special […] Continue Reading
  Maintaining a quality user base of interested and engaged site visitors is key to a publisher’s ad monetization strategy. Without a good user experience for new visitors, you can’t create a loyal and returning user base, and traffic can quickly dwindle and die away. In order to maintain traffic, content publishers need to strike […] Continue Reading
    Fifteen years ago, we had just avoided millennium bug scare called Y2K, and many of us were still using dial up internet. Napster and Instant Messenger were all the rage, Yahoo and Google’s search engines were still competing, Amazon only sold books, the inventor of Facebook was still in High School …and […] Continue Reading
Advertising on dedicated advertising networks can dramatically increase the efficiency of your business’s outreach. By letting publishers address engaged internet audiences and track behavior with specific, indisputable metrics, they make it possible for advertisers to fine-tune campaign methodologies and achieve loftier business goals. Understanding the Network Model Online display advertising networks work with publishers to […] Continue Reading
Valentine’s Day is a day for love in all forms, and this year, did something a little special. Instead of focusing on one individual, we focused on many people—specifically, the homeless population in Los Angeles. Last week our entire staff stopped what they were doing and worked to assemble dozens of hygiene kits for […] Continue Reading
Since the majority of work and communication happens in front of the computer screen in our industry, ad:tech provides a great opportunity to meet new companies and current clients face to face. This is one of many reasons why it is so great to be a part of ad:tech. We at have been active […] Continue Reading
Branding ≠ Conversions It’s time to let go. Display advertising is a staple of internet marketing; it’s been with us for decades, and its staying power is highlighted by constant innovations in online banner advertising technology. But here’s a curious question…how is that even possible? Why do so many of us still invest in banner […] Continue Reading