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Category: Online Advertising

  Native advertising is an online ad product that serves content that blends naturally within a website’s content. Solve Media defines it as a “specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” The best native advertising provides an engaging experience that invites the user to […] Continue Reading
Pre-roll video advertising is only a good tool for advertisers who are willing to do it right. Throwing a 30-second television spot into YouTube and hoping for the best is certainly not an effective pre-roll video advertising strategy. Advertisers who want to learn more about pre-roll video advertising best practices and how to implement them […] Continue Reading
In the context of Behavioral Advertising, “find what I want, not where I am” means online advertising targets a user based on his or her behavior, not the website or blog they happen to be browsing at the moment the ad is served. For example, instead of only serving an ad for car insurance on […] Continue Reading
  The stats below certainly paint a bleak picture for the future of the Internet as we know it. Some say the popularity of ad blocking will soon bring down an industry of truth seekers, content writers, and part-time bloggers. Ad Blocking Quick Stats: — Adblock usage is experiencing more than 30% global growth, year […] Continue Reading
  If you’re a publisher who wants to monetize traffic by working with online advertisers, you need to know how to blend ads into your blog without losing readers. The most important concern for publishers of any type should be the user experience. After all, if your users are having a great time and getting […] Continue Reading
  In our ever more connected world of Facebook, Snapchat, Instagram, and so many other social platforms, it is important to pay attention to how advertisers leverage social media influencers. Some influencers, like Michelle Phan of the famed monthly beauty sample box company, IPSY, created an entire career from social fame. Her empire has now […] Continue Reading
Los Angeles Digital Summit is known as the definitive digital marketing gathering. From marketing strategies to UX and design, email, search, mobile, video and SEO, the LA Digital Summit is a convergence of content for active players in the digital space. You should attend the Los Angeles Digital Summit to learn the latest on these […] Continue Reading
  Online advertising is a fast-moving industry with changes in technology, regulations and customer behavior that keep us on a constant path of innovation. In this blog, I briefly explore some of the most important online advertising trends and think about what’s coming in our near future. “You have to be on top of the […] Continue Reading
  Many publishers build audiences, and then wonder how to monetize their website traffic. In order to make a living by creating and sharing content you love, it’s important to monetize your website traffic in a way that makes sense, and doesn’t alienate your audience. In this blog post, we offer tips about how to […] Continue Reading
  For online marketers of all types, the great thing about the digital revolution is we can now track everything… absolutely everything. So, as an online advertiser, or a website publisher with so much information at your fingertips, how do you decide the most important metrics to track? With hundreds of different KPIs (Key Performance […] Continue Reading