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Category: Online Advertising

  In our ever more connected world of Facebook, Snapchat, Instagram, and so many other social platforms, it is important to pay attention to how advertisers leverage social media influencers. Some influencers, like Michelle Phan of the famed monthly beauty sample box company, IPSY, created an entire career from social fame. Her empire has now […] Continue Reading
Los Angeles Digital Summit is known as the definitive digital marketing gathering. From marketing strategies to UX and design, email, search, mobile, video and SEO, the LA Digital Summit is a convergence of content for active players in the digital space. You should attend the Los Angeles Digital Summit to learn the latest on these […] Continue Reading
  Online advertising is a fast-moving industry with changes in technology, regulations and customer behavior that keep us on a constant path of innovation. In this blog, I briefly explore some of the most important online advertising trends and think about what’s coming in our near future. “You have to be on top of the […] Continue Reading
  Many publishers build audiences, and then wonder how to monetize their website traffic. In order to make a living by creating and sharing content you love, it’s important to monetize your website traffic in a way that makes sense, and doesn’t alienate your audience. In this blog post, we offer tips about how to […] Continue Reading
  For online marketers of all types, the great thing about the digital revolution is we can now track everything… absolutely everything. So, as an online advertiser, or a website publisher with so much information at your fingertips, how do you decide the most important metrics to track? With hundreds of different KPIs (Key Performance […] Continue Reading
  January 31, 2017 – Advertise.com has lovingly adopted a stretch of California’s 101 Highway with a donation that will help keep the freeway clean and free of debris in 2017. “Many of our team members are green, including myself. We want to contribute to the freeway’s upkeep. We feel it’s important to support the […] Continue Reading
  Have you gone anywhere without your smartphone this week? Be honest. It’s okay. Neither have we – nor most of the 217 million other Americans who are glued to their mobile devices each day. So, as an advertiser, what will this increasing reliance on the little glowing screen mean for you in the coming […] Continue Reading
  “Page under ads” are types of advertiser landing pages that come up either as new tabs in a reader’s browser, or open behind the original browser window as the user engages with content on the site. As long as they can remain unobtrusive, page under ads don’t have to have a big impact on […] Continue Reading
  Any advertiser setting out to get more clients or customers online wants to know which online ads perform best, and why. We’ll look at the major strengths of the basic types of online ads, but hold your horses for just a sec! Before any advertiser is ready to create a specific plan for online […] Continue Reading
  Q: What’s a California holiday party without a Gene Simmons impersonator on a sundeck rooftop? A: No party at all! Advertise.com hosted its Los Angeles employees, partners and guests December 7th at the Andaz West Hollywood, with spectacular views from the Panorama Ballroom and Sundeck Rooftop. The venue certainly rocked, but what made our […] Continue Reading