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Category: Online Advertising

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
Introduced at the beginning of the digital era, affiliate marketing has withstood the test of time. In its simplest form, this performance-based marketing method connects affiliate advertisers who want to sell their products or services with affiliate marketers to promote said products and services. This blog discusses affiliate advertisers and how they earn money. Affiliate […] Continue Reading
If you are a marketing professional, you know the responsibility for getting quality traffic that converts to qualified leads and sales sits squarely on your shoulders. With effective content production and advertising in place, traffic volume is rarely an issue. It’s traffic quality that’s constantly a cause for concern for smart digital marketers. So, how […] Continue Reading
Advertorials have successfully transitioned from print publications, television and radio, to the web. These incognito advertisements blending in with publisher content are clever, creative and engaging pieces that benefit both the publisher and the advertiser. When done well, visitors rarely realize they’ve just been hit with an advertisement. With banner blindness, ad blockers and ad […] Continue Reading
  The internet seems to be growing more and more intuitive. Have you noticed? Most of us have had the experience of combing the web for the best price on that new gadget we’re dying to buy. And when it’s time to get back to work (it’s ok, we won’t tell), an ad for the […] Continue Reading
  With an oversaturation of online content, forging an authentic and genuine voice is crucial to hooking your readers and building an audience. As potential subscribers impatiently surf the web from page to page, it is important that your content remain a beacon credibility that will inspire their loyalty. This is the only way your […] Continue Reading
  2018 is upon us. Right about now, most companies are looking at Q1 budgets, and planning for the next thing never stops. This post helps you with some tips for setting your 2018 online advertising budget. Consider Your Overall Marketing Budget How much you allocate to online advertising is dependant on your overall marketing […] Continue Reading
  Publishers have become plenty savvy when it comes to the world of paid traffic and frequently use this approach to drive visitors. Paid traffic can be an important component of success if correctly used and if well understood. Some ways in which publishers are using paid traffic are through native ads, social media ads […] Continue Reading
For publishers, the number one priority is gaining the visitor’s trust. This results in repeat traffic, loyalty to the site, and eventually revenue – when they trust you enough to engage with ads you may be running to help monetize your site. Continue Reading