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Category: Marketing Tips

2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A indicates that 85% of online marketers will increase their focus on improving online advertising conversion; 59% will look to work with a new advertising network; and 52% will spend more of their budgets on display […] Continue Reading
If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off the field. As ticket prices rise all around the nation, you must continuously demonstrate the value of single, multiple, and season tickets to see your sporting event live so that […] Continue Reading
2014 is shaping up to be a big year for healthcare marketers. With the rollout of the Affordable Care Act (or Obamacare as many know it), physician practices, hospitals, and healthcare organizations will be vying for around 15 million newly insured patients that the new law is projected to produce. And while online healthcare marketing has […] Continue Reading
Roses are red, Violets are blue, We love to advertise, And so will you! (Sorry, we couldn’t resist.) Now that we’re past the holidays and into the new year, the love-it-or-hate-it Valentine’s Day is fast approaching. One of the most common criticisms we all hear about this hyped up and commercialized event goes something like […] Continue Reading
The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get fit and healthy” will be on the top of the list. So we don’t have much to say regarding diet and workout tips to keep up […] Continue Reading
No matter what time of year it is, if you’re marketing for an e-commerce or online retail brand, chances are there are at least a few products you’re prioritizing over others. Whether you’re pushing a new product launch or running an enticing promotion on one of your catalog’s pricier items, high-profit and low-probability conversions are […] Continue Reading
Way back in 2011 (which, in the ultra-fast paced world of online advertising, might as well be 10 years ago) TechCrunch was touting social proof as “the new marketing.” We know that social proof continues to play a major role in spending habits of both consumers and businesses today. So now that these concepts have […] Continue Reading
Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of […] Continue Reading
In this third part of our three-part series on landing pages, we review some of the most important measurements to track for your online advertising campaigns and ad landing pages. As we explored last week, testing a landing page is a critical component of any online advertising campaign. However, one area where many online marketers […] Continue Reading
In Part 2 of our 3-part series on landing pages, we explore the ways to test your landing pages so you can minimize your PPC campaign’s cost per action (CPA), further understand your audiences’ behavior, and have the data to make better online marketing decisions.  “You know what happens when you assume?” When it comes […] Continue Reading