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Category: Marketing Tips

  Selecting an online ad network is a difficult process because there are many factors involved, and the stakes are high. After all, advertising budgets don’t grow on trees. This short post helps you explore the different considerations to think about when selecting a new online ad network. Understanding how online ad networks get it […] Continue Reading
  What do Mike Tyson and Vanessa Hudgens have in common? I mean, aside from the fact that they both have bigger bank accounts than ours. Stumped? Where the two celebs are alike is that those big, fat bank accounts of theirs are partly funded by online advertising. Both Tyson and Hudgens make money online […] Continue Reading
  In the constantly evolving world of online advertising and digital marketing, staying informed on the latest trends, and making connections with your industry peers can take your business to the next level. One way to get out from behind your computer is to attend a live industry event, but many publishers and advertisers still […] Continue Reading
  This summer, over 5000 digital marketers will converge on Manhattan for Affiliate Summit East at the New York Marriott Marquis. As we prepare to attend, we’ve been looking at all the great sessions the trade show has planned. If you’re attending, make sure to check out our Advertise.com recommended sessions. Recommended Sessions Shareasale Blogger […] Continue Reading
  The days of traditional marketing and advertising are long gone, but companies – especially large corporate institutions – sometimes find it hard to keep up with all the best practices for digital marketing today. In digital marketing, the emphasis is on original content, great user experience, interactivity, and instant gratification. And, don’t forget, everything […] Continue Reading
If you’ve decided to launch an online advertising campaign, congratulations! You’ll be joining the hordes of other businesses who spend over $40 billion annually. And if you’re like most advertisers, you’re hoping to get a positive (and hopefully very large) ROI on that spend. Of course, before you start advertising—whether pay per click (PPC) or […] Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
At Advertise.com, we naturally believe in the power of online advertising. But we also believe in honesty. Unfortunately, in this industry the two are not always synonymous. In its 2013 report “Busting Bad Advertising Practices,” Google revealed that it removed 350 million ads in 2013 due to harmful or deceptive messaging. Meanwhile, as native ads […] Continue Reading
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience. For many of you reading this, you don’t have to imagine. We understand […] Continue Reading
According to a recent ThinkVine survey, over 50 percent of marketing executives plan to invest more in digital advertising than in traditional advertising over the next two years. If your small business doesn’t have a digital ad strategy, it’s well past time you got one. But let’s say you do. Are you making marketing mistakes […] Continue Reading
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