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Category: Display Advertising

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
For publishers, the number one priority is gaining the visitor’s trust. This results in repeat traffic, loyalty to the site, and eventually revenue – when they trust you enough to engage with ads you may be running to help monetize your site. Continue Reading
Advertise.com offers several different ad products that align with specific campaign needs. This includes keyword ads, banner ads, pop under ads, and video ads. Choosing the correct traffic type is important so that your ads run on the right network and in the proper format. Setting Your Traffic Types for Adgroups When setting up your […] Continue Reading
  The Advertise.com online advertising platform offers the opportunity to create Geo Targeting Profiles so that you can avoid entering duplicate targeting information as you setup your campaigns. This is helpful if you are expecting to create multiple Adgroups, but wish to use the same Geo Target settings for all Adgroups. Here’s a Step-by-Step on […] Continue Reading
  Welcome to your best resource for How to Create a Campaign on Advertise.com. Not yet an approved advertiser? That’s okay, start here first, and when you’re ready to come back, this blog will be waiting. If you are approved and ready to go, let’s dive in! Creating the Campaign Step One: Create the Campaign. […] Continue Reading
  Selecting an online ad network is a difficult process because there are many factors involved, and the stakes are high. After all, advertising budgets don’t grow on trees. This short post helps you explore the different considerations to think about when selecting a new online ad network. Understanding how online ad networks get it […] Continue Reading
  What do Mike Tyson and Vanessa Hudgens have in common? I mean, aside from the fact that they both have bigger bank accounts than ours. Stumped? Where the two celebs are alike is that those big, fat bank accounts of theirs are partly funded by online advertising. Both Tyson and Hudgens make money online […] Continue Reading
  While the term “digital ad” seems self-explanatory at first, it’s important for the success of your own digital ad campaign to recognize that the concept takes on a plethora of forms. Preparation is key, and will ultimately save you money in the long run. Proper planning begins with a well-defined goal. When formulating a […] Continue Reading
  Advertise.com is proud to announce a brand new ad product that will make a huge impact for advertising agencies and media buyers seeking to impress major brands. With television commercials on the decline and eyeballs of every consumer glued to their mobile devices, Vizable offers an alternative for advertisers seeking to grab the elusive […] Continue Reading