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Category: Display Advertising

  Selecting an online ad network is a difficult process because there are many factors involved, and the stakes are high. After all, advertising budgets don’t grow on trees. This short post helps you explore the different considerations to think about when selecting a new online ad network. Understanding how online ad networks get it […] Continue Reading
  What do Mike Tyson and Vanessa Hudgens have in common? I mean, aside from the fact that they both have bigger bank accounts than ours. Stumped? Where the two celebs are alike is that those big, fat bank accounts of theirs are partly funded by online advertising. Both Tyson and Hudgens make money online […] Continue Reading
  While the term “digital ad” seems self-explanatory at first, it’s important for the success of your own digital ad campaign to recognize that the concept takes on a plethora of forms. Preparation is key, and will ultimately save you money in the long run. Proper planning begins with a well-defined goal. When formulating a […] Continue Reading
  Advertise.com is proud to announce a brand new ad product that will make a huge impact for advertising agencies and media buyers seeking to impress major brands. With television commercials on the decline and eyeballs of every consumer glued to their mobile devices, Vizable offers an alternative for advertisers seeking to grab the elusive […] Continue Reading
  In the constantly evolving world of online advertising and digital marketing, staying informed on the latest trends, and making connections with your industry peers can take your business to the next level. One way to get out from behind your computer is to attend a live industry event, but many publishers and advertisers still […] Continue Reading
Pre-roll video advertising is only a good tool for advertisers who are willing to do it right. Throwing a 30-second television spot into YouTube and hoping for the best is certainly not an effective pre-roll video advertising strategy. Advertisers who want to learn more about pre-roll video advertising best practices and how to implement them […] Continue Reading
In the context of Behavioral Advertising, “find what I want, not where I am” means online advertising targets a user based on his or her behavior, not the website or blog they happen to be browsing at the moment the ad is served. For example, instead of only serving an ad for car insurance on […] Continue Reading
  The stats below certainly paint a bleak picture for the future of the Internet as we know it. Some say the popularity of ad blocking will soon bring down an industry of truth seekers, content writers, and part-time bloggers. Ad Blocking Quick Stats: — Adblock usage is experiencing more than 30% global growth, year […] Continue Reading
  Online advertising is a fast-moving industry with changes in technology, regulations and customer behavior that keep us on a constant path of innovation. In this blog, I briefly explore some of the most important online advertising trends and think about what’s coming in our near future. “You have to be on top of the […] Continue Reading
  Many publishers build audiences, and then wonder how to monetize their website traffic. In order to make a living by creating and sharing content you love, it’s important to monetize your website traffic in a way that makes sense, and doesn’t alienate your audience. In this blog post, we offer tips about how to […] Continue Reading
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