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Category: Creative Advertising

2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A indicates that 85% of online marketers will increase their focus on improving online advertising conversion; 59% will look to work with a new advertising network; and 52% will spend more of their budgets on display […] Continue Reading
By Jordan Bell, Marketing Manager at Advertise.com They say a picture is worth a thousand words—but are they the right words? When choosing images for your display ads, many marketers use a “draw from the bank” approach, simply plugging in materials from their brand’s existing portfolio. Or sometimes, doing a quick search for cheap or […] Continue Reading
Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of […] Continue Reading
In this first part of our three-part series on landing pages, we help you understand and implement the critical design and messaging elements that make landing pages work best. One of the unsung heroes in online advertising (pay per click, display, mobile, etc.) is the landing page. Writing great copy and putting your ads on […] Continue Reading