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Category: Creative Advertising

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
Advertise.com offers several different ad products that align with specific campaign needs. This includes keyword ads, banner ads, pop under ads, and video ads. Choosing the correct traffic type is important so that your ads run on the right network and in the proper format. Setting Your Traffic Types for Adgroups When setting up your […] Continue Reading
  The Advertise.com online advertising platform offers the opportunity to create Geo Targeting Profiles so that you can avoid entering duplicate targeting information as you setup your campaigns. This is helpful if you are expecting to create multiple Adgroups, but wish to use the same Geo Target settings for all Adgroups. Here’s a Step-by-Step on […] Continue Reading
  Let’s face it, most of the people reading content on websites and blogs probably think ads are annoying. So, how on earth can online advertising help you build credibility as a content creator or website owner? As a content creator, your job is to publish relevant content that’s enticing, informative or entertaining. In order […] Continue Reading
  While the term “digital ad” seems self-explanatory at first, it’s important for the success of your own digital ad campaign to recognize that the concept takes on a plethora of forms. Preparation is key, and will ultimately save you money in the long run. Proper planning begins with a well-defined goal. When formulating a […] Continue Reading
  Marketing folklore has it that the first banner ad was launched in October of 1994 on HotWired.com (now known as Wired Magazine). There were a slew of banner ads presented on HotWired that same day—companies such as Club Med, MCI, and Volvo were all on the list—but it was AT&T’s ad that made a […] Continue Reading
  Advertise.com is proud to announce a brand new ad product that will make a huge impact for advertising agencies and media buyers seeking to impress major brands. With television commercials on the decline and eyeballs of every consumer glued to their mobile devices, Vizable offers an alternative for advertisers seeking to grab the elusive […] Continue Reading
  Native advertising is an online ad product that serves content that blends naturally within a website’s content. Solve Media defines it as a “specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” The best native advertising provides an engaging experience that invites the user to […] Continue Reading
  If you’re a publisher who wants to monetize traffic by working with online advertisers, you need to know how to blend ads into your blog without losing readers. The most important concern for publishers of any type should be the user experience. After all, if your users are having a great time and getting […] Continue Reading