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Category: Copywriting

  Let’s face it, most of the people reading content on websites and blogs probably think ads are annoying. So, how on earth can online advertising help you build credibility as a content creator or website owner? As a content creator, your job is to publish relevant content that’s enticing, informative or entertaining. In order […] Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
If you’re a website publisher trying to monetize with ads, then you always have to ask yourself: What makes my website valuable to advertisers? Don’t be surprised that there’s not a one-size-fits-all solution. Building a site that provides measurable value to advertisers is a multifaceted game. It requires a strategy that attracts a constant influx […] Continue Reading
Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting several different conversion points by encouraging a diverse set of desired user actions. In online advertising, a conversion isn’t exactly synonymous with  […] Continue Reading
When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues. What does this have to do with pay per click (PPC) advertising? In the world of search and contextual PPC ads, we only have words! And with […] Continue Reading
We live in a world filled with increasing amounts of content and advertising messages. And when it comes to pay per click (PPC) advertising, companies are competing for a ever-shrinking inventory of attention from online users. Messages must be delivered efficiently so that consumers can receive and process it before moving on—and enough that they […] Continue Reading
No matter what time of year it is, if you’re marketing for an e-commerce or online retail brand, chances are there are at least a few products you’re prioritizing over others. Whether you’re pushing a new product launch or running an enticing promotion on one of your catalog’s pricier items, high-profit and low-probability conversions are […] Continue Reading
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