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Category: Contextual Advertising

Despite the constant evolution of the advertising ecosystem, in-text advertising has long proven its value to advertisers and publishers alike. Simple and effective, let’s discuss how in-text advertising has withstood the test of time by continuing to deliver key benefits to all parties involved. What Does In-Text Advertising Look Like? In-text advertising is a form […] Continue Reading
When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
  Let’s face it, most of the people reading content on websites and blogs probably think ads are annoying. So, how on earth can online advertising help you build credibility as a content creator or website owner? As a content creator, your job is to publish relevant content that’s enticing, informative or entertaining. In order […] Continue Reading
Adable delivers contextually relevant text ads based on the content of your site. Our technology uses contextual and behavioral data to deliver ads relevant to the content of the page upon which the ad appears. In doing so, Adable ensures that you are publishing ads that will engage with your site’s visitors. This is just […] Continue Reading
Content Links provide relevant advertisements to visitors who are already engaged within the content of your site, and are interested in the niche the advertiser is targeting. The content link ad unit is placed at the end of an article, displaying a single line of advertising text. It is a small ad that the user […] Continue Reading
If you’ve decided to launch an online advertising campaign, congratulations! You’ll be joining the hordes of other businesses who spend over $40 billion annually. And if you’re like most advertisers, you’re hoping to get a positive (and hopefully very large) ROI on that spend. Of course, before you start advertising—whether pay per click (PPC) or […] Continue Reading
When setting up a new PPC advertising campaign—whether it’s Search or Contextual Advertising—choosing the right keywords is crucial to your success. It’s important to find not only the kinds of audiences most interested in your products or services, but also enough of them to grow your business successfully. Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience. For many of you reading this, you don’t have to imagine. We understand […] Continue Reading