Category: Analytics and Reporting

If you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business running, it can be very challenging to make your ads profitable. The numbers don’t lie: a study last year showed […] Continue Reading

2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A indicates that 85% of online marketers will increase their focus on improving online advertising conversion; 59% will look to work with a new advertising network; and 52% will spend more of their budgets on display […] Continue Reading

Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of […] Continue Reading

In this third part of our three-part series on landing pages, we review some of the most important measurements to track for your online advertising campaigns and ad landing pages. As we explored last week, testing a landing page is a critical component of any online advertising campaign. However, one area where many online marketers […] Continue Reading

In Part 2 of our 3-part series on landing pages, we explore the ways to test your landing pages so you can minimize your PPC campaign’s cost per action (CPA), further understand your audiences’ behavior, and have the data to make better online marketing decisions.  “You know what happens when you assume?” When it comes […] Continue Reading