The quality of your advertisements can make or break your ad campaigns (and your budget). In fact, perfect placements of a poor advertisement will never generate the ROI you seek. Whether you’re new to digital advertising or are a seasoned vet looking to elevate your current campaigns, keep scrolling to gain expert advice on creating effective ads.
Effective ad text is a blend of compelling, relevant, specific and simple. With the right language, ads quickly capture attention and convince people to take action on the ad right in the moment. Consider the following when you’re crafting your ad text:
Effective CTAs are eye-catching entry points that entice the audience to click. A great CTA is ultra concise and clear, while delivering excitement. A brief action-oriented, persuasive phrase leads to high click-through-rates. Here are some examples of effective CTAs that can be used as inspiration for your advertisements.
An ad image’s job is to make the audience choose to stop and stare. Attractive images capture attention, giving your ad text and CTA a chance to share your message. In some cases, the image alone is compelling enough to encourage action. Use the following tips to audit your imagery:
Video began its rise as early as 2015 and took over in 2017. Its impact only continues to grow. In 2019, 80% of all internet traffic will be video. With billions of dollars being invested in video ads, here’s what you need to know to ensure your investment pays off:
Just as digital advertising and user behavior continues to evolve, so should your ads. Simple, persuasive and memorable advertisements have the ability to generate tremendous ROI. Keep them fresh and effective by using A/B testing to make data-driven decisions that will elevate your results. As a premium ad network, our experts are happy to help you start designing effective advertisements.