The advertising ecosystem is changing. Everything from technology to user behavior has a direct impact on the digital space, and 2019 is poised to be a transitional year for advertisers. Keep scrolling to learn about the new trends so you can nail your digital advertising strategy with effective solutions and profitable spend.
In 2018, the General Data Protection Regulation (GDPR) cracked down on the personal online data and behavioral information that advertisers collect from European consumers. Google Chrome’s ad-blocking update took a stand against intrusive ads like full-page interstitials and flashing ads. Automation, influencer marketing, and video usage has continued to grow. These changes indicate what to expect this upcoming year.
As advertisers prepare for 2019, here’s what the experts at Advertise.com predict for the upcoming year:
Video Advertising will Dominate Ad Spend.
Video began its takeover in 2017, and will account for 80% of all internet traffic in 2019. Smart advertisers are investing in video ads with spend projected to exceed 7 billion by the end of 2018 (that’s a whopping 38% increase since 2017). Expect video ad units to evolve and video consumption to continue to grow in 2019.
Outstream Video will be Widely Adopted.
Outstream video ads play outside of the video stream. They stand alone in text breaks, articles, and web page corners. These ad units play when videos are 100% in-view and pause when they scroll out of view, which enhances the user experience. Outstream video has already led to promising results and like other industry professionals, we’re confident this new-age solution has a bright future.
Voice Advertising will Evolve.
Amazon Alexa, Google Home, and other voice assistants are pegged to be in 55% of U.S. households in the coming years. In fact, up to 50% of all searches might be voice searches by 2020. Juniper predicts voice-based ad spend will reach $19 billion by 2022. These statistics reveal that advertising solutions tailored for voice-search are soon to be major players in the market.
Advertisers will Prioritize the User Experience.
Rather than tossing in the towel to ad blockers, the industry has adopted ad solutions that prioritize the user experience. Instead of clicks-by-confusion juicing numbers and leading to unsustainable results, advertisers now consider interacting and engaging with users crucial to their strategy. This change in the advertising culture will continue to grow as advertisers trade descriptions like “intrusive” for “engaging” and add personal, user-centric touches to their ads.
Facebook will Have More Competition.
Facebook’s ad platform has been under fire lately. Accusations of inflated metrics and the company’s frightening data breach have many believing that it’s time to invest ad spend in other options. Savvy advertisers will spend on alternative options like ad networks to supplement their social media ad spend and keep a watchful eye on Facebook’s future.
Mobile Ad Spend will Skyrocket.
Thanks to the mobile phone, internet usage will surpass TV viewing worldwide in 2019. The more time users surf the web, the more mobile ad spend has the potential to increase. While desktop solutions will still be viable options, mobile units like in-app ad solutions will experience significant growth. After all, mobile is predicted to account for 72% of digital ad spend in 2019.
Need a helping hand with your advertising efforts? Our experts are happy to point you in the right direction as you prepare for the future. Click below to learn more about our premium ad units, like outstream video, in-text advertisements, and interstitial ads, and see how we can help you maximize your ROI on our exclusive ad network.