Pay-per-click (PPC) is a form of digital advertising that focuses on driving traffic to web pages through advertisement. PPC advertisers are charged a fee that is calculated based on the number of clicks on their ads. The advertiser is then paid out according to user impression rate, click-through rate, or offer completion. This blog uncovers more facts about PPC advertising that every advertiser should know.
PPC advertising is common practice for seasoned advertisers who aim to optimize their ad spend and increase ROI. Regardless of whether an advertiser is new to PPC advertising or seeking proven techniques to elevate their current strategy, there are some facts that every advertiser should know:
PPC and SEO are Different. Search Engine Optimization (SEO) is an organic marketing strategy that focuses on boosting site rankings, listed on search engine results pages (SERP). PPC advertising refers to the ads within the SERP that have been designed to direct traffic to those sites. Both methods function differently, but can help to drive user traffic and increase website visibility. The best advertising strategies capitalize upon both PPC and SEO.
PPC Advertising Provides Valuable Metrics. The pay-per-click structure allows for advertisers to gain access to CTR and conversion rate metrics. This informations helps advertisers to make data-driven decisions and better manage their budget, maximizing their ROI.
Results are Accessible and Can Be Immediate. PPC networks can either be designed to drive traffic for audience development or to optimize for conversion. This construct gives advertisers the flexibility to develop their strategy according to their advertisement goals. In addition, PPC campaigns are easy to set up. The approval process is seamless and can quickly boost an advertisement campaign.
There are a Variety of Effective PPC Platforms. While Google Adwords is a popular PPC network, there are a number of other networks that deliver great results at a lower cost. Many cost-effective networks contain several unique advertiser solutions. Networks like Facebook Ads and Amazon Advertising are just a few of the many proven options available to advertisers. Taking the time to research and understanding the different characteristics of each PPC network will help advertisers to vet for the best fit platform for their advertising strategy.
Once an advertiser has selected their PPC networks and begun running ad campaigns, there are a number of best practices that can help with increasing ROI and improving upon advertising goals. Here are some tips for improving your advertising strategy:
By choosing the right PPC network and by properly utilizing the tools and resources available, advertisers can develop and implement a successful ad strategy.