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  • Author: Eileen Morouse
  • Date: May 3, 2018
  • Category: Affiliate Marketing
Affiliate Marketers: How to Make More Than You Spend on Traffic

The digital marketing world is almost never a zero-sum game. Many companies have now begun to actively recognize the significance and monetary gain in working with affiliate partners. According to entrepreneur and marketer Neil Patel, affiliate marketing is defined as “the process of earning a commission by promoting other people’s or company’s products”.

Affiliate marketing programs are beneficial for all parties involved. Companies get involved hoping to find unique ways to increase sales and expand their offers to a broader demographic. Alternatively, affiliate marketers get involved hoping to earn income through commission. Affiliate marketers can earn up to $10,000 per month.This blog with discuss some of the most proven affiliate marketing strategies and how you can maximize your profits.

Determine Your Target Audience

An affiliate marketer, who would like to earn more income than they spend on traffic, will need to define their objective. In addition to doing industry specific research, running cost-benefit analyses, and defining a month-by-month plan, this also means submitting your offers to a targeted audience. With the proper research, an affiliate marketer can determine the demographics, lifestyles, and preferred media outlets that will be most beneficial to their affiliate marketing strategy. By gathering a large amount of tangible data, an affiliate marketer can clearly identify which products and services are best offered to which audiences.

Measure Your Progress

The University of Virginia is one of many institutions that have released research regarding the effectiveness of implementing “SMART” goals in business. “SMART” is an acronym that emphasizes the importance of creating goals that are specific, measurable, achievable, results-focused, and time-bound. Though such an approach to business is obviously rather broad, it is certainly something that can be applied to every element of the affiliate marketing process.

There are many checkpoints that an affiliate marketer can use to monitor their process with maximizing the generation of sales commissions. By analyzing changes in ratio between various measurable statistics, an affiliate marketer can create an awareness of whether the offers being used are cultivating favorable results. For example, a change in the ratio between their number of posts and monthly commissions received can indicate a need for strategy revision.

Partner with Reliable Affiliate Networks

Acquiring monetary success as an affiliate marketer may require focusing on a niche approach, however, utilizing a single network is not ideal for maximizing revenue. Ad network diversification is a great way for an affiliate marketers to gain access of a multitude of resources. A good affiliate marketer is one that who is constantly looking for new affiliate partners. In addition to reducing risk and tying down a more predictable income base, being an affiliate marketer for a diversity of companies or individuals can help increase the the level of credibility perceived by the marketer.  

Affiliate marketing is a unique approach to marketing that has the potential to benefit the primary organization, the affiliate marketer, and the end consumer all at once. Use these tips to boost your affiliate marketing game and use this synergy to your advantage. Happy marketing!

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