Will Running Ads Slow Down My Blog?

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If your blog or webpage doesn’t load within 3 seconds, most readers will give up and click away. Because of that, many content creators are wary of ads. Longer load times can certainly slow your progress in building traffic, but today’s ad technology is a lot different than the days of flash. With the growing importance of optimizing ads and page loading times, monetizing your blog or website is very much possible without ads interfering with positive user experience. With the right implementation, running ads does not have to slow down your blog.

How Fast Should Your Blog Load to Stay Ahead?

Your site’s speed is critical for many reasons. Site performance is now a factor in Google rankings, and making your site faster can help. There is no better time than now to deliver the fastest page loading experience possible, or else your competitors will. It is a clear sign to jump on it if Google is pushing hard for better site optimization across the board. Here is a look at some recent data regarding page load speed to give you an idea of how fast your site should load:

    • 47% of consumers expect a web page to load in 2 seconds or less.
    • 40% of people abandon a website that takes more than 3 seconds to load.
    • A 1 second delay in page response can result in a 7% reduction in conversions.
    • 46% of users don’t revisit poorly performing websites.
    • Website owners have a mere 5 seconds to engage visitors before they consider leaving.
    • An average user would spend several extra minutes browsing fast-responding but irrelevant websites, instead of waiting a few more seconds for sluggish relevant websites to respond.
  • 8% of internet users choose online retailers delivering a high-performance and user-friendly website experience, and almost 50 percent abandon retail websites that fail to load within 3 seconds.

As these statistics illustrate, every second counts. Keep in mind, site speed is a critical area of website development and dependent on how everything is implemented. You will want to review your entire site from the design, images, cache, number of plug-ins you have and so forth. Don’t keep your visitors waiting. There is money to be made from the ads you want to place on your site.

How to Speed Up Your Site

You can understand by now the importance of site speed. There are ways you can speed up your site’s speed and  simultaneously run ads while maintaining a positive user experience at the same time. Here’s info to help point you in the right direction on how to speed up your site:

Minimize HTTP Requests

According to Yahoo, 80% of a Web page’s load time is spent downloading the different pieces and parts of the page, which can include images, stylesheets, scripts, text, links and other types of code. An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render. If you’re having big problems with load times, reduce the number of components on each page.

Enable Compression

Large pages are bulky and slow to load. You can speed load time by compressing them. Compression reduces the bandwidth of your pages, thereby reducing HTTP response time.

Optimize Images

Oversized images are slower to load. Try and keep your images as small as possible, usually a 1-2MG limit is a good rule of thumb for image file size. High-quality jpegs are your best option.