The most effective video ads tend to cross the boundaries between advertising and entertainment. They make the viewer feel something. This short blog, an excerpt from our brand new Video Advertising Playbook, provides examples of 4 of the most effective video ads created by brands who used unique ad concepts, and discusses how their ads created results.
Android: Friends Furever
Android’s “Friends Furever” video is an example of how impactful a cute factor video can be. Viewing cute animals while listening to playful music drew in such an audience that the video was shared 6.4 million times, making it the most-shared video of 2015.
Dove: “Choose Beautiful”
In this video, Dove crafts a beautiful story that focuses less on their actual product but more on their mission. By doing this, they created a viral video which highlighted their community and encouraged viewers to participate in their story. It is only in the end of video where you see a flash of the Dove logo followed by the words “What would you choose? Average or beautiful?”
GoPro: Fireman Saves Kitten
GoPro is known for its adventurous and extreme content, like jumping out of airplanes or daredevils doing crazy tricks on a motorcycle over a burning fire. The intention behind “Fireman Saves Kitten,” however, was to appeal to a wider audience outside extreme sports.
Google Earth: Homeward Bound
Google Earth’s “Homeward Bound” appeals to emotion through a video showing the touching story of Saroo Brierley, who was tracing back his roots after a tragic separation from his family. The insertion of Google Earth’s product into a touching story positioned their brand as a selfless lover of its customers.
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