Publishers have one golden objective that centers around bringing in the right visitors. When websites bring in visitors, and keep them engaged, they can get them to spend money. It’s called monetization. Make mind-blowing content your weapon for success and create content that is authentic and well executed. A combination of high quality written text, images and video will take you farther then you may realize. Here are six basic guidelines that will help your content rejoice with success:
Yes, we added a period on this subhead. Readers like authenticity. They don’t want to feel as though they are visiting a stranger each time they visit your site as your brand personality shifts. Aligning your content with who you are and who your company is will paint the picture visitors need and ultimately, bring them in closer where you want them. If you want to create mind-blowing content, do not allow your content to send mixed signals or your visitors may stray away.
Know who your visitors are and create content that speaks to them. This helps to convert them into customers for your own services and products, or those of your advertisers. One tip is to write with a conversational tone to connect with your audience rather than sounding like textbook full of business jargon. Also, keep in mind visitors often skim through, so keep content clear, concise and direct to the point.
Original ideas and insights, clear clean writing, good grammar and accuracy are important components to include when creating good quality content. And if you truly want to impress your readers, additional elements to include in your content that will win readers over are to ensure your content is transparent and honest, is visually attractive, adds value and educates, entertains and engages. These components and elements will for sure make your content stand out and have your readers saying “Wow!”
The majority of readers are drawn in by headlines, and they are the first thing people read. A good headline is concise, relevant and enticing, and never pulls a bait and switch. Even in video titles, that first pitch is the deciding factor as to whether your reader will read on. Headlines need to be effective so using catchy words or being direct to the point can help to stand out and get your reader’s attention.
Such a snore it can be to visit a site only to find that it was last updated more than a year ago. The biggest mistake you can make and that will for sure not keep visitors coming back for more is to not keep your website fresh with new content. Regularly updated websites, blogs and channels win all. A lack of updates can reflect badly on a company and send out the wrong message such as you are no longer in business, or there’s nothing good to make any more videos about. Freshly updated websites show that you are relevant, flowing and growing.
Always keep your eyes on what your is competition doing. Whatever they have on their site you should too. If they are updating their sites everyday, be right there with them. If they have a blog, so should you. Research other kinds of content too. You don’t have to stick to one kind. Switch things up to keep your content exciting and innovative. A lot can be accomplished through content so why not take full advantage?