California Realtors Association Expo: Realtor Marketing, Anyone?

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Realtors are one group of professionals who can benefit from local remarketing. That’s why the team is here at the California Realtors Association Expo in San Jose, Calif., this week. Just think of it: people do much of their research for home buying online. They’re researching real estate agents and of course they’re looking at your competition too. For example, search for “San Jose realtors” and see what you get: a list of ten or so realtors. How do you stand out? By serving up customized Flash banner ads to people who’ve visited your site then left. It’s great for brand awareness and keeps a business in the customers’ minds. Realtor marketing techniques are ever-changing and local remarketing is sure to catch on like wildfire.

On a side note while we’re here we’re hoping to catch Walt Mossberg, famed writer behind the Wall Street Journal’s Personal Technology column. Walt will talk about society’s obsession with technology and what it means for businesses. Don’t want to miss that one!

–The team