In the aftermath of the extended holiday weekend we are thrilled to see an amazing turnaround from last holiday season’s lack-luster sales. According to an article from Internet Retailer’s Allison Enright, E-retailers are now predicting online sales will grow ahead of previous estimates!
Allison reported, “Online sales totals for the Thursday through Monday period are still being tabulated, but web measurement firm comScore Inc. estimates U.S. online sales were $3.5 billion from Monday, Nov. 22 through Sunday, Nov. 28, compared with $3.2 billion during the same period last year, an increase of 9.4%.”
An increase of 9.4% cannot be ignored and we can only hope that over the next few weeks online retailers continue to push for an increase in sales. The first step is to take on those holiday shoppers that have visited and decided to leave their site. Whether they are comparison shopping or debating a new gift idea entirely, it would behoove retailers to get back in front of these visitors.
It is one of the most important times of the year to implement a remarketing campaign. Bring the holiday gift-buyers back!