Search marketers, take note: if your gut told you that Bing was gaining market share, you were right. Bing’s market share of the U.S. search market is 10-12%. Should you think about spending more PPC dollars on Bing?
In MarketingVox’s “What I Like about Bing”, Advertise.com CEO Daniel Yomtobian answers that question for you: “Advertisers not currently buying SEM from Bing should consider moving a portion of their budgets. Bing’s increase in market share means additional exposure at a lower cost due to less advertiser saturation.”
Do you have other questions about Bing and your PPC strategy? Leave us a comment and we’ll respond.
–The Advertise.com team