Being ingrained in the online marketing industry we like to think we’ve seen it all. It would be downright selfish not share some of the successful campaign ideas we’ve seen implemented by our advertisers. By now the ad industry is catching on to the power of Remarketing so we’d like to share some non-traditional approaches on getting the most out of Remarketing. These ideas may be slightly off the beaten path but they prove to be innovative ways to utilize the Remarketing technology.
Remarketing at its most basic level allows marketers to get in front of viewers who have already shown interest in a product or service by following them and showing ads for the product or service they initially eyed as they surf elsewhere on the Web.
The point of sending a newsletter emails are to keep your customers in the loop with what’s going on at your company and stimulate more business. Depending on the audience, you might be informing them that you have a sale running or that you have new line of merchandise on your website. But there are some limitations: 1. You need the users email 2. You can’t send the same email multiple times because that’s spamming. But what if you could target your previous visitors with your newsletter in banners with updated info about your company?
Enter… Remarketing. Remarketing can be used sort of like a mini-newsletter providing your visitor with news and information about company news, product releases, or promotions, it’s up to you. Here’s how it works: a customer visits your site and leaves. July rolls around and your site has a new feature, product or sale. While the visitor is off in cyberspace they see your ads with your messaging along with the relevant details. You’ve just taken your newsletter online to your past users without a single email address…awesome right?
Audience extension can be a very powerful way to utilize Remarketing. The best way to explain what this can do for your online marketing strategy is to give an example:
Let’s say you are a frequent blogger and have garnered enough viewers to sell ad space. Your blog, SkiingBlog.com has thousands of viewers but doesn’t quite hit the desired viewership that one of your advertisers, SkiGloves.com is seeking. What to do? Rather than leave advertising money on the table, think creatively with Remarketing. If SkiingBlog.com has already tagged its visitors with the intent to follow up and encourage them to return, you can instead offer this ad inventory to SkiGloves.com. Practically speaking, this means that if a visitor comes to SkiingBlog.com, leaves and heads to their favorite Sports or News website, he will be served an ad from SkiGloves.com. In turn, the viewership of ads on your site is exponentially larger adding in the viewers on sites like SkiingMagazine.com
Phew! That was a mouthful!!
So you see, Remarketing can be used for many different online marketing campaigns. While in its traditional form Remarketing has proven to boost ad response up to 400%, these are just a couple of creative ways to get more of a good thing.