Where Are You Now? The Value of Local

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Did you happen to catch Businessweek’s  ‘Here I Am!’ GPS Location Apps Have Limited Appeal? It’s a fascinating look at some new mobile applications that are opening up huge possibilities for advertising. Right now these apps are hot mainly in Silicon Valley.  Time will tell if they catch on elsewhere.

It seems that the more mobile our society becomes, the more mobile advertising firms need to become. With everyone on the go, it’s important to be able to target individuals while they’re using their mobile devices. Mobile applications such as Foursquare and Gowalla are attracting a new type of user who likes to display his or her location/lifestyle/consumer choices. Additionally, consumer mobile activity creates a huge value for advertisers because it provides them with valuable data on consumer preferences. That data in turn allows advertisers to target users on a more individual basis. At the same time advertisers can take advantage of the mobile platform for these targeted ad placements.

Pinpointing people’s locations can be incredibly value for businesses. Think of the local advertising that would be relevant. Is there a downside for people to disclose such location information? Apparently Silicon Valley doesn’t seem to think so. They’re having too much fun being hypersocial.

Are you using Foursquare or Gowalla? We’re curious about your experiences.

–The Advertise.com team