Just off attending the Affiliate Convention in L.A. we wanted to share some of what we heard on the floor. It seems many search affiliates are feeling difficulties with Google advertising. Affiliates are finding more and more restrictions, not to mention the highly competitive pricing. Many are evaluating additional sources that are a bit more affordable. Bing and Yahoo are alternatives; however they don’t have enough traffic to target for affiliates. So many affiliates are moving over to media buying with contextual and traditional banner ads. There are far fewer restrictions on ad messaging and the types of offers being promoted. Testing tends to be much easier too.
Affiliates, what are you doing differently heading into 2010?
–The Advertise team