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When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Pay-per-click (PPC) is a form of digital advertising that focuses on driving traffic to web pages through advertisement. PPC advertisers are charged a fee that is calculated based on the number of clicks on their ads. The advertiser is then paid out according to user impression rate, click-through rate, or offer completion. This blog uncovers […] Continue Reading
With the rising prevalence of digital advertising, online consumers are quickly getting bogged down by advertisements, leaving publishers competing for their attention. As a result, the mechanism for effective monetization of publisher pages has slowly become more dependent on the quality of the ads published. This blog discusses the importance of vetting for ad quality […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
Instagram has gone all-in on video. The cutting-edge social media platform recently announced IGTV, a new standalone app allowing creators to share vertical videos that are up to one hour in length. IGTV bypasses the limitations of Instagram Stories and posts and encourages creators to share long-form video content to a community of more than […] Continue Reading
It may seem counterintuitive, but retargeted ads can actually improve the user’s experience on your content based website. As a website owner, your job is to attract visitors and keep them engaged, right? Your content, your brand, even the ads that are served on your site all add up to a particular user experience. When […] Continue Reading
