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Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. These ads are triggered by specific actions and generally appear in between page loads. You’ve likely come across them on pages such as Amazon Prime or your favorite web-based games. While they are most […] Continue Reading
Despite the constant evolution of the advertising ecosystem, in-text advertising has long proven its value to advertisers and publishers alike. Simple and effective, let’s discuss how in-text advertising has withstood the test of time by continuing to deliver key benefits to all parties involved. What Does In-Text Advertising Look Like? In-text advertising is a form […] Continue Reading
When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy […] Continue Reading
Pay-per-click (PPC) is a form of digital advertising that focuses on driving traffic to web pages through advertisement. PPC advertisers are charged a fee that is calculated based on the number of clicks on their ads. The advertiser is then paid out according to user impression rate, click-through rate, or offer completion. This blog uncovers […] Continue Reading
With the rising prevalence of digital advertising, online consumers are quickly getting bogged down by advertisements, leaving publishers competing for their attention. As a result, the mechanism for effective monetization of publisher pages has slowly become more dependent on the quality of the ads published. This blog discusses the importance of vetting for ad quality […] Continue Reading
Working with the right ad network gives smart advertisers resources to help them reach the most relevant audiences and optimize ad spend. Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting […] Continue Reading
