Digital ad revenues topped $100 billion for the first time, resting at a handsome $107.5 billion last year. An enviable growth rate of 22% in the U.S. year over year from $88.3 billion in 2017, according to a recently published IAB report. IAB sponsors the IAB Internet Advertising Revenue Report, which
Cost-effective conversions are often the number one goal when it comes to digital advertising. In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate. Keep scrolling to learn our best practices for guiding your ad campaigns to this CPC sweet
The quality of your advertisements can make or break your ad campaigns (and your budget). In fact, perfect placements of a poor advertisement will never generate the ROI you seek. Whether you’re new to digital advertising or are a seasoned vet looking to elevate your current campaigns, keep scrolling to
Get educated on the new trends for 2018 so you can nail your digital advertising strategy with effective solutions and profitable spend.
Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. These ads are triggered by specific actions and generally appear in between page loads. You’ve likely come across them on pages such as Amazon Prime or your favorite web-based
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