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Ok, we admit, we spend a lot of time online. It’s cool, though, because it’s part of our job around here, and we love sharing what we find. This summer has brought out some great video ads you should definitely check out. Here’s our roundup of the best video ads of the summer. LG Nano […] Continue Reading
Selecting an online ad network is a difficult process because there are many factors involved, and the stakes are high. After all, advertising budgets don’t grow on trees. This short post helps you explore the different considerations to think about when selecting a new online ad network. Understanding how online ad networks get it […] Continue Reading
What do Mike Tyson and Vanessa Hudgens have in common? I mean, aside from the fact that they both have bigger bank accounts than ours. Stumped? Where the two celebs are alike is that those big, fat bank accounts of theirs are partly funded by online advertising. Both Tyson and Hudgens make money online […] Continue Reading
Let’s face it, most of the people reading content on websites and blogs probably think ads are annoying. So, how on earth can online advertising help you build credibility as a content creator or website owner? As a content creator, your job is to publish relevant content that’s enticing, informative or entertaining. In order […] Continue Reading
While the term “digital ad” seems self-explanatory at first, it’s important for the success of your own digital ad campaign to recognize that the concept takes on a plethora of forms. Preparation is key, and will ultimately save you money in the long run. Proper planning begins with a well-defined goal. When formulating a […] Continue Reading
Marketing folklore has it that the first banner ad was launched in October of 1994 on HotWired.com (now known as Wired Magazine). There were a slew of banner ads presented on HotWired that same day—companies such as Club Med, MCI, and Volvo were all on the list—but it was AT&T’s ad that made a […] Continue Reading
