Have you gone anywhere without your smartphone this week? Be honest. It’s okay. Neither have we – nor most of the 217 million other Americans who are glued to their mobile devices each day. So, as an advertiser, what will this increasing reliance on the little glowing screen mean for you in the coming year? Keep reading for some important 2017 predictions for mobile advertising, expected to top $42 billion in the coming year.
Mobile Adblocking will continue to grow. Advertisers can combat this with good creative and effective targeting. Just like desktop traffic has evolved from toolbar and pops, advertisers are going to need to look for less intrusive ways to reach their audience with options like native or in-app advertising.
Targeting and Personalization
Targeting and personalization will be the name of the game. Fewer ads to the right people at the right time. Location based advertising is a huge part of this. Know your target user and make sure to use language to reach them specifically and personally. Utilizing things like geo-targeted facebook ads would be an effective example of this.
Mobile advertisers will need to be aware of bandwidth and data. In some places in the world, bandwidth is increasing, which means we can be more creative and offer richer content. On the other hand, telecommunication operators are beginning to fight back by trying to draw battle lines around data, the only thing they can control.
Advertisers will be more focused on detailed measurement of ROI, and measurable results like a purchase, or deposit, rather than just an install. For example, installs are very easy to get rid of and is a dissipating industry. By focusing on more active and engaged users that are actually purchasing something, you will be able to forecast and gauge performance better in the long run.
Video, video, video. Video advertising is the gold standard for reaching customers with richer content that really shares the brand’s personality. Check out our recent post, “Video Advertising Questions and Answers” to learn more about where to focus your energy.
Staying on Top of Mobile Advertising in 2017
At Advertise.com, our job is to stay on top of the latest developments in online advertising. Mobile advertising is becoming more and more crucial for businesses seeking to grow their customer base. We’d love to help you with your 2017 mobile advertising action plans.
Q: What’s a California holiday party without a Gene Simmons impersonator on a sundeck rooftop?
A: No party at all!
Advertise.com hosted its Los Angeles employees, partners and guests December 7th at the Andaz West Hollywood, with spectacular views from the Panorama Ballroom and Sundeck Rooftop. The venue certainly rocked, but what made our Rockin’ Riot Holiay Party special was the people in attendance. We love our people!
Rockin’ Riot guests got to take home branded ear buds and a concert style event tee distributed by our beautiful rocker girl! Gene Simmons and Axl Rose made guest appearances (well, their look-a-likes), and everyone went crazy in the photo booth.
In between winning prizes, dancing to the live DJ and enjoying special cocktails and a plated dinner, attendees cheered for this year’s Addie Awards winners. Check out some of the champs and those who were rocking with the best below:
The Vocalist Award: Most Likely to Speak Up
Eileen Morouse – Sr. Sales & Marketing Operations Manager
The Band Manager Award: Most Likely to Encourage Teamwork
Daniel Yomtobian – Founder/ CEO
The #1 Fan Award: Most Likely to Work on Weekends
Jeremy Feldman – Senior Manager of Business Development
The Songwriter Award: Most Likely to Give a Suggestion
Stacey Blackwell – Publisher Solutions Specialist
The Drummer Award: Best at Keeping the Work Groove
Bryan Poach – Controller
The Roadie Award: Best Behind the Scenes
Rick Plagge – CTO
The Promoter Award: Most Likely to Brag About the Company
David Senet – COO
The Bass Player Award: Best at Supporting Company Culture
Sharon Northrup – Executive Assistant
For the rest of the rockers, check out our Facebook album.
At Advertise.com, we believe in having a little fun once in a while. It helps our employees feel appreciated, and that helps them work harder for our advertisers and publishers. Halloween is always one of our favorite holidays to celebrate in the office, because the creativity really comes out. Of course, there’s another special aspect to Halloween… candy! (Don’t worry, Advertise.com catered in Barone’s Pizza. We know the importance of a balanced diet.)
Each year, we celebrate winners across several fun costume categories, plus a pumpkin carving contest. (Don’t miss this year’s pumpkin winner. Let’s just say it “Trumped” all competition.)
Read on to see who has all the bragging rights!
Tanner as Paul Mitchell Kid
Howard as The Mad Hatter
Sharon as Queen Eliza-Bee
Natasha as Harmony Carebear
Most Technologically Advanced
Kelsey as Bill Nye
Orlando & Vincent as Beavis & Butthead
Kyle with Trumpkin
View the full album of Halloween celebration pictures on our Facebook page!