Choosing the best ad network can be daunting for affiliates trying to balance user experience with monetization. Testing is the best way to know how different networks will perform with a particular site. However, affiliates often work with limited resources, so it’s hard to spread test budgets out enough to yield a large enough sample. When there’s not enough data to continue the campaigns, a lot of affiliates give up quickly (and therefore don’t make money). Knowing a few tips on how to choose the best ad network can help streamline the testing process.
Not All Ad Networks Are the Same
Ad networks differ by several important factors, and smart affiliates test to find the best fit. The following items are important differences between ad networks.
Start with a Discrete Test
A/B split testing is the most common way to determine which traffic sources work with which offers. Some networks offer a free trial for a week, or up to a certain number impressions, so it is common to run tests on a one-week basis. Affiliates normally test out 2-3 networks, and see how offers perform within each one.
In order to succeed, an affiliate marketer should always split test one element at a time, but sufficient sample data comes from testing multiple elements.
What to Test When Choosing an Ad Network
Tips for Setting Your Test Budget
Questions to Ask Yourself as an Affiliate Marketer When Choosing an Ad Network
Maintaining a quality user base of interested and engaged site visitors is key to a publisher’s ad monetization strategy. Without a good user experience for new visitors, you can’t create a loyal and returning user base, and traffic can quickly dwindle and die away. In order to maintain traffic, content publishers need to strike a balance between monetization and making the experience positive enough to keep the user on the site. This blog provides some tips on how to choose the right types of ads to make the most money with your website.
Choosing the Right Types of Ads to Make the Most Money
When done thoughtfully and carefully, exit interstitials or pop-unders that open an offer in a new tab or window can be successful. One example is ExitYield, a delayed interstitial to engage the user with native ads when they’re dormant on the page for a period of time, or leaving the site.
In addition, quality on-page units like Native Ads are a safe bet for a great ad experience that doesn’t detract from the UX – as long as you don’t overload the number of these ads on any given page. Remember, it’s a balance.
Intrusive Ads Don’t Make Money
If ads are overly intrusive and block the user from viewing the content they came to the site for in the first place, they will quickly click away, and you’ve lost any further page depth or potential conversion. Slider units that cover content, overly aggressive interstitials, or auto-redirection from the content page to an ad can all detract from the user experience.
Best Practices for Balancing UX and Monetization
In sum, creating a great user experience keeps your traffic flowing, and keeping traffic flowing means more opportunity for monetization. It’s all about choosing ads that enhance, rather than disrupt, the experience with your content.