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At Advertise.com, we believe in having a little fun once in a while. It helps our employees feel appreciated, and that helps them work harder for our advertisers and publishers. Halloween is always one of our favorite holidays to celebrate in the office, because the creativity really comes out. Of course, there’s another special aspect to Halloween… candy! (Don’t worry, Advertise.com catered in Barone’s Pizza. We know the importance of a balanced diet.)

Each year, we celebrate winners across several fun costume categories, plus a pumpkin carving contest. (Don’t miss this year’s pumpkin winner. Let’s just say it “Trumped” all competition.)

Read on to see who has all the bragging rights!

Most Current
Tanner as Paul Mitchell Kid

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Best Classic
Howard as The Mad Hatter

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Most Clever
Sharon as Queen Eliza-Bee

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Best Character
Natasha as Harmony Carebear

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Most Technologically Advanced
Kelsey as Bill Nye

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Best Couple/Group
Orlando & Vincent as Beavis & Butthead

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Best Pumpkin
Kyle with Trumpkin

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View the full album of Halloween celebration pictures on our Facebook page!

 

Maintaining a quality user base of interested and engaged site visitors is key to a publisher’s ad monetization strategy. Without a good user experience for new visitors, you can’t create a loyal and returning user base, and traffic can quickly dwindle and die away. In order to maintain traffic, content publishers need to strike a balance between monetization and making the experience positive enough to keep the user on the site. This blog provides some tips on how to choose the right types of ads to make the most money with your website.

Choosing the Right Types of Ads to Make the Most Money

When done thoughtfully and carefully, exit interstitials or pop-unders that open an offer in a new tab or window can be successful. One example is ExitYield, a delayed interstitial to engage the user with native ads when they’re dormant on the page for a period of time, or leaving the site.

In addition, quality on-page units like Native Ads are a safe bet for a great ad experience that doesn’t detract from the UX – as long as you don’t overload the number of these ads on any given page. Remember, it’s a balance.

Intrusive Ads Don’t Make Money

If ads are overly intrusive and block the user from viewing the content they came to the site for in the first place, they will quickly click away, and you’ve lost any further page depth or potential conversion. Slider units that cover content, overly aggressive interstitials, or auto-redirection from the content page to an ad can all detract from the user experience.

Best Practices for Balancing UX and Monetization

 

In sum, creating a great user experience keeps your traffic flowing, and keeping traffic flowing means more opportunity for monetization. It’s all about choosing ads that enhance, rather than disrupt, the experience with your content.

 

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