Remarketing vs Retargeting

What is the difference between Remarketing and Retargeting? Most believe the two are synonymous. However, we feel that retargeting is only a part of Remarketing. Retargeting is the science behind correctly tagging and segmenting your lost visitors and serving them targeted banner ads. A successful retargeting campaign requires more than just science, it is most productive when the art of persuasive creative's is applied to the science. Advertise.com infuses the art of the ad with the technological process, hence; Remarketing. We treat every banner impression as an opportunity to effectively communicate your marketing message with a 15 second mini-commercial, in the form of flash banner ads. Each visitor that leaves your site without converting should not just be simply served your banner ads. Your ads deserve to stand out, and your unique value proposition needs to jump off the screen. Implementing the art into retargeting with engaging and dynamic offer-based ads, your users will be more motivated to consider your brand and convert. Advertise.com employs an effective balance of the science and art of Remarketing; which imparts a lasting impression to your lost visitors and drives up conversion rates.

The Art of Remarketing

Advertise.com features a full service in-house creative banner design team, staffed by experts at designing flash banner ads that draw the users attention away from the page content and back to your website.



According to a study done by Adtech, click-thru-rates (CTR) on banners have decreased significantly from 2004 to 2008. That means in four short years, the CTR on banner ads across the internet dropped by 50%! Why? Because Internet users have learned to tune out banner ads. Most companies still use old, static banner ads, treating their display ads like print ads and simply posting them across the Internet.

If you're like most advertisers, you may not have the internal resource of a flash banner expert and outsourcing can be costly. The good news is that our team is at your disposal. We are dedicated to developing customized, world class banner creatives at very affordable prices. In fact, most advertisers can get their first set of flash banner ads for free when they sign up for CPA Remarketing!

Get Started With Remarketing Today!

Start increasing conversions with Remarketing from Advertise.com today! We're eager to hear from you and to give you a free, no-obligation consultation with one of our Remarketing experts.

Call us toll free at (800) 710-7009 or complete our convenient online contact form on the right of this page. Advertise.com is dedicated to helping your business succeed with a customized Remarketing campaign that turns your lost visitors into paying customers!