Advertise.com Remarketing Increases Ad Response up to 400%
Drive Former Visitors Back to Your Site to Maximize Conversions and Build Greater Brand Awareness
Sherman Oaks, Calif. - August 11, 2009 - Advertise.com, a premier platform for Search, Display and CPA marketing, today announced the availability of its powerful Remarketing Platform to all online marketers. Remarketing targets previous site visitors and brings them back with highly customized ads that maximize conversions and return on advertisers' interactive spend. Through the use of a simple visitor tagging technique, advertisers create a custom population of highly qualified web users for current and future marketing campaigns.Traditional online advertisements convert at an industry average of just 4 percent. Advertisers need more specialized solutions to maximize their online advertising spend. Remarketing has evolved from a high-level concept to a highly effective advertising tool that works with all channels of traffic - Search, Display, SEO, CPA, Email, Natural - to reach the 96 percent of users who slip away after their initial site visit. Remarketing has been shown to improve ad response up to 400 percent across several Advertise.com clients.
Advertisers simply add a line of Advertise.com code to their sites which "tags" each visitor.When the visitor leaves and travels to other Advertise.com network web sites, new highly-targeted ads are served to bring them back to the original site for conversion.Targeting ads to users with proven interest greatly increases the likelihood of a conversion and raises brand awareness.
Remarketing Advertisers enjoy customized campaigns which allow them to:
- Customize their message based on browsing and purchase history
- Recognize user intent
- Geo-target down to DMA
- Control the frequency of views
- Govern daily advertising spend
- Exclude ads from appearing on select domains
Advertise.com encompasses well-known brands such as ABCSearch, the largest privately held pay-per-click (PPC) search engine and a world leader in online cost-per-click (CPC) advertising and the award-winning social search engine, Scour.com. For more information on Advertise.com's Remarketing platform, or to advertise, please refer to the contact information below.
Contact information:
15303 Ventura Blvd Suite 220
Sherman Oaks, CA 91403
Toll Free: 800.710.7009
Directly: 818.285.6216
info@advertise.com
Editorial Contact:
Shannon Palmer
Advertise@pancomm.com
PAN Communications
978.474.1900
ABOUT Advertise.com
Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising and the architect of a network of targeted search engines and niche-specific directories which serves over 2 billion searches a month. The company delivers affordable pricing and a cadre of services to every client, and the most relevant, high quality search results to every end-user.
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