Advertise.com's Traffic Source Optimization Wins 25 Percent of Six Sigma Inc.'s Online Marketing Efforts

Sherman Oaks, CA - January 24, 2007 - Advertise.com, the world's largest privately-held meta-search engine, announced today that it now accounts for over 25 percent of internet marketing for Six Sigma Inc.

Six Sigma Inc.-a major lead-generation company-blocks poor-performing channels by passing traffic through source parameters found within the referring URL in its click logs. This is how Advertise.com's advertiser's benefit from the most relevant traffic.

Six Sigma CEO Alex Benyukhis said, "If this were a Hollywood film trailer, 'No Brand Recognition Needed' would be flashing across the screen." Benyukhis added: "We can't afford to buy any traffic that doesn't perform. If we don't convert customers on their first visit, we'll probably never see them again. We are not looking to create any kind of brand awareness. We are in the business of generating cost-effective traffic to our many sites."

Unlike Advertise.com, other pay-per-click (PPC) ad networks place the burden of traffic optimization on the advertiser. Instead, Advertise.com enables companies to remove underperforming traffic sources utilizing their own metrics. This is vital because not all distribution channels produce the same results and conversions. Attempts to attract clicks with keywords and editorial adjustments can't guarantee success. The result is usually a lengthy process that can inflate bid prices without increasing ROI. Advertise.com offers a state-of-the-art alternative.

"If I'm noticing any non-converting traffic from a particular affiliate," said Six Sigma's Benyukhis, "Advertise.com can just disable that Sub ID. With other engines I might get 1,000 clicks and two conversions. I can reduce the clicks as low as 100 clicks for the same 2 conversions using Advertise.com's patent pending ClickShieldTM technology which discerns which sources are good and bad." Because of Advertise.com, Benyukhis' explains, "Now I'm only attracting traffic from partners that have the visitors I'm looking for."

According to Daniel Yomtobion, CEO of Advertise.com, "Six Sigma Inc. today is promoting hundreds of offers in dozens of markets. Compared to tier 1 PPC networks, the ROI is up significantly, and the cost-per-click on Advertise.com is a fraction of what it once was."

ABOUT Advertise.com

Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising and the architect of a network of targeted search engines and niche-specific directories which serves over 2 billion searches a month. The company delivers affordable pricing and a cadre of services to every client, and the most relevant, high quality search results to every end-user.