Advertise.com's Daniel Yomtobian Becomes Active in Search Engine Marketing Professional Organization

Sherman Oaks, CA – July 24, 2007 - Management of successful paid search advertising campaigns have become much more complex over the last 2 years. According to the eCommerce Times, online advertising managers say between 25 and 50 percent of the money spent on search advertising campaigns is wasted. Successful campaigns are achieved by focusing on metrics, establishing a management process for ad campaigns and by targeting advertising resources to achieve the best results for the least money.

Advertise.com, the largest privately held pay-per-click (PPC) Ad Network, today announced that CEO Daniel Yomtobian has joined the Search Engine Marketing Professional Organization (SEMPO).

"We want to optimize the experience marketers have when advertising though search," states Daniel Yomtobian, CEO of Advertise.com. "Connecting with our peers in the search industry will help us achieve this goal and make search buying optimal for everyone, once and for all."

As a member of SEMPO, Advertise.com sparks conversation about this naturally growing segment of search and aligns itself with other practitioners looking for new ways to improve on industry best practices.

About Search Engine Marketing Professional Organization (SEMPO)

the Search Engine Marketing Professional Organization (SEMPO) SEMPO is a global non-profit organization serving the search engine marketing industry and the marketing professionals engaged in it. Its purpose is to provide a forum for industry growth through promotion, education, research and relationship development. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit www.sempo.org

ABOUT Advertise.com

Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising and the architect of a network of targeted search engines and niche-specific directories which serves over 2 billion searches a month. The company delivers affordable pricing and a cadre of services to every client, and the most relevant, high quality search results to every end-user.