Advertise.com ClickShield™ Enhancements Deflect Additional 11,000 Fraudulent Clicks a Day

Sherman Oaks, CA - March 23, 2007 - The Search Engine Marketing Professional Organization (SEMPO) recently cited in imediaconnection.com that 40 percent of online advertisers discovered click fraud in the last twelve months. Advertise.com, the world's largest privately-held PPC search network, today announced it has released an upgraded version of ClickShield™ to protect its online advertisers. ClickShield™ is propriety fraud-monitoring software customized to defend Advertise.com's advertisers. The new version of ClickShield™ has already deflected an additional eleven thousand potential fraudulent clicks a day.

ClickShield™ software optimizes Advertise.com network traffic in real time. It works by ensuring clicks are scrubbed against fraudulent activities based on natural user behavior patterns and other proprietary methods. Advertise.com provides advertisers with control over where and when their ads show, allowing for poor-performing channels to be identified and turned off. Fewer bad clicks mean conversion rates improve resulting in better advertiser ROI.

"We are constantly improving our products to meet and anticipate changes," states Daniel Yomtobian, CEO of Advertise.com. "The new version of ClickShield has already seen a tremendous headway in the fight against click fraud and that represents huge savings for our advertisers."

Advertise.com draws on technical expertise and extensive research combined with open communication with advertisers, partners, and internal team members.

"Our products are based on listening and responding to our advertisers' concerns," adds Yomtobian. "No advertiser should pay for fraudulent clicks."

According to Daniel Yomtobion, CEO of Advertise.com, "Six Sigma Inc. today is promoting hundreds of offers in dozens of markets. Compared to tier 1 PPC networks, the ROI is up significantly, and the cost-per-click on Advertise.com is a fraction of what it once was."

ABOUT Advertise.com

Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising and the architect of a network of targeted search engines and niche-specific directories which serves over 2 billion searches a month. The company delivers affordable pricing and a cadre of services to every client, and the most relevant, high quality search results to every end-user.