News and Events 2010 Archive

11.12.2010
Keep the Holiday Gifts in Their Carts With Remarketing
It's that time of the year. The malls are jammed, carols are playing in the grocery store, and Starbucks has already started distributing their famous red cups. So what does this mean for online merchants? It's time to maximize efforts to attract as many holiday shoppers as possible! Many consumers are avoiding the malls this year. New research from the National Federation of Retailers shows that 44 percent of consumers age 18 and older will shop online for holiday items this year, up from 42.4 percent last year. full article »

11.3.2010
Advertise.com Unveils Keyword Marketplace to Drive High Quality Traffic to Websites
To go beyond expectations in driving traffic and exceeding their online marketing goals, advertisers need to complement their buys on Google and other large engines.Advertise.comannounces the launch of its Keyword Marketplace; the world's largest privately-held network of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email pay per click (PPC) publishers. full article »

9.21.2010
Forget Off-Target Ads
ADOTAS – Behavioral, geographic and demographic targeting have been taboo for too long. You've most likely heard that the IAB has created the "Privacy Matters" campaign to educate consumers on targeted ads and quell the fears of privacy groups that have misunderstood the methods behind ad targeting. The banners proclaim "Advertising is Creepy." Then you scroll over the banner and read the message that advertisers don't use "personally identifiable information" in deciding where to serve their ads. full article »

9.9.2010
Google Instant Stirs Advertisers' Fear and Loathing
Google (Nasdaq: GOOG) has introduced a change to its search offerings – a new feature called "Google Instant" – that has online advertisers wringing their hands over its implications. Google Instant lets users see results as they're typing a query. Each letter and word triggers its own predictive search. The user, who doesn't even have to hit the enter key anymore, can click on any of the links that appear as the query is unfolding. full article »

8.13.2010
Check Out 'Introduction to Remarketing' at SES San Francisco 2010
Among the sessions that you'll want to check out at SES San Francisco next week is "Introduction to Remarketing." I know, I know. Marketing is hard enough and now you need to get your arms around remarketing. The session will be held on Tuesday, Aug. 17, at 4:15 p.m. It will be moderated by Matt McGowan, Publisher and Head of U.S., Incisive Media. The panel of speakers includes: Daniel Yomtobian, CEO and Founder, Advertise.com; Rob Leathern, CEO, XA.net; Kevin Lee, Co-Founder & Executive Chairman, Didit; and Aitan Weinberg, Senior Product Manager, Google Inc. full article »

7.23.2010
What I Like About Bing
SEO marketers didn't need The Nielsen Company to tell them that Bing's share of the US search market was rising. It has been apparent, according to those in the trenches. Covario does an extensive study on a quarterly basis on paid search spending market share for customers, says Craig Macdonald, CMO and SVP for Product Management at the company. full article »

7.9.2010
Advertise.com CEO Featured On SearchEngineWatch.com
Behavioral, geographic, and demographic targeting has become a taboo concept in some media circles. One particular tool -- behavioral targeting, also called remarketing or retargeting -- has been singled out for unfair criticism, despite its phenomenal success for advertisers brave enough to engage it as a conversion tool. Remarketing at its most basic level allows marketers to get in front of viewers who have already shown interest in a product or service by following them and showing ads for the product or service they initially eyed as they surf elsewhere on the Web. full article »

6.17.2010
Retargeting Attracts More Money, Interest
Retargeting technology is getting a second wind from venture capitalists and other ad companies. The most recent example is Magnetic, which has received a total of $5.25 million from Charles River Ventures, Ron Conway, NYC Investment Fund, Founder Collective and IA Capital Partners. The company plans to use the money to further develop its search re-targeting technology for all types of media buyers. It also announced a new option for advertisers - search re-targeted campaigns for advertisers and agencies. full article »

4.20.2010
Advertise.com Unveils Remarketing Platform
Advertise.com plans to make available a cost-per-action remarketing tool aimed at lower advertising costs, providing precise measurement and greater return on ad investments. The announcement was made Tuesday at ad:tech in San Francisco. The remarketing tool serves incentives in ads to previous visitors of specific sites as they search the Web within contracted ad networks. Rather than change for each impression or click, the tool only counts when ads convert the consumer from looker to buyer. full article »

6.8.2010
Advertise.com Launches Self-Serve Display Platform
Advertise.com, a premier platform for search and display advertising, today announced the availability of new tools that give savvy interactive marketers direct control of display ads enhanced with Advertise.com's Remarketing services. The self-service platform is ideal for independent marketers and advertisers who want total campaign control, and are looking for opportunities to optimize spending on what works.Marketers dictate campaign parameters by optimizing low performing referring sites, setting browser types, setting frequency (IP) caps, geo-targeting and even control day-parting, among other features. full article »

3.23.2010
Advertise.com Launches Local Search Platform for Small Business
To broaden local advertisers' opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced today it now offers fully managed local search marketing on the web's large search engines. This new platform empowers local businesses to increase their ROI by reaching the vast number of potential customers who have abandoned the phone book and taken their local searches online in search of instant gratification. full article »

2.23.2010
Mapping Out The Non-Proprietary Search Space: Part III
As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the "big three" search engines — Google, Yahoo! and Microsoft. In parts one and two of the series, we discussed what the non-proprietary search industry is, why it matters and what the challenges and opportunities involved really are. In this third and final portion of the series, we'll explore specific non-proprietary search partners, how you can make the most of your ad spend with them and what to expect from the industry at large in 2010. full article »