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Category: Pay Per Click

When setting up a new PPC advertising campaign—whether it’s Search or Contextual Advertising—choosing the right keywords is crucial to your success. It’s important to find not only the kinds of audiences most interested in your products or services, but also enough of them to grow your business successfully. Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience. For many of you reading this, you don’t have to imagine. We understand […] Continue Reading
One might say that any form of marketing is inherently “contextual”: Any ad, delivered online or off, is contained within some kind of environment. A standard pay per click ad gets displayed on a search result page. In the real world, a billboard sits along a stretch of highway, which is set in a community, […] Continue Reading
If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off the field. As ticket prices rise all around the nation, you must continuously demonstrate the value of single, multiple, and season tickets to see your sporting event live so that […] Continue Reading
We live in a world filled with increasing amounts of content and advertising messages. And when it comes to pay per click (PPC) advertising, companies are competing for a ever-shrinking inventory of attention from online users. Messages must be delivered efficiently so that consumers can receive and process it before moving on—and enough that they […] Continue Reading
The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get fit and healthy” will be on the top of the list. So we don’t have much to say regarding diet and workout tips to keep up […] Continue Reading
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