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Category: Marketing Tips

  The days of traditional marketing and advertising are long gone, but companies – especially large corporate institutions – sometimes find it hard to keep up with all the best practices for digital marketing today. In digital marketing, the emphasis is on original content, great user experience, interactivity, and instant gratification. And, don’t forget, everything […] Continue Reading
If you’ve decided to launch an online advertising campaign, congratulations! You’ll be joining the hordes of other businesses who spend over $40 billion annually. And if you’re like most advertisers, you’re hoping to get a positive (and hopefully very large) ROI on that spend. Of course, before you start advertising—whether pay per click (PPC) or […] Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
At Advertise.com, we naturally believe in the power of online advertising. But we also believe in honesty. Unfortunately, in this industry the two are not always synonymous. In its 2013 report “Busting Bad Advertising Practices,” Google revealed that it removed 350 million ads in 2013 due to harmful or deceptive messaging. Meanwhile, as native ads […] Continue Reading
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience. For many of you reading this, you don’t have to imagine. We understand […] Continue Reading
According to a recent ThinkVine survey, over 50 percent of marketing executives plan to invest more in digital advertising than in traditional advertising over the next two years. If your small business doesn’t have a digital ad strategy, it’s well past time you got one. But let’s say you do. Are you making marketing mistakes […] Continue Reading
If you’re a website publisher trying to monetize with ads, then you always have to ask yourself: What makes my website valuable to advertisers? Don’t be surprised that there’s not a one-size-fits-all solution. Building a site that provides measurable value to advertisers is a multifaceted game. It requires a strategy that attracts a constant influx […] Continue Reading
Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting several different conversion points by encouraging a diverse set of desired user actions. In online advertising, a conversion isn’t exactly synonymous with  […] Continue Reading
When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues. What does this have to do with pay per click (PPC) advertising? In the world of search and contextual PPC ads, we only have words! And with […] Continue Reading
One of the reasons we love online advertising is its front-end quantifiability. Nearly all the important metrics you need are readily available: Click-through rates (CTR), costs per click (CPCs), and conversions, summed up in neat little charts for your analytical digestion. But it can be easy to forget that all of these data points represent […] Continue Reading
If you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business running, it can be very challenging to make your ads profitable. The numbers don’t lie: a study last year showed […] Continue Reading
You and your colleagues have put a lot of work into building your brand. Maybe you’ve attracted a reliable customer base, established a great reputation, and have a well-oiled marketing machine. Your safe and reliable advertising strategy has done well so far by focusing on promoting your pricing, value, or differentiation. So if you want […] Continue Reading
2014 looks to be a big year for online advertising growth, both in the CPC and CPM price markets. A indicates that 85% of online marketers will increase their focus on improving online advertising conversion; 59% will look to work with a new advertising network; and 52% will spend more of their budgets on display […] Continue Reading
If you’re the marketer of a sports franchise, you know all too well that the closest competition for your team’s business success usually happens off the field. As ticket prices rise all around the nation, you must continuously demonstrate the value of single, multiple, and season tickets to see your sporting event live so that […] Continue Reading
2014 is shaping up to be a big year for healthcare marketers. With the rollout of the Affordable Care Act (or Obamacare as many know it), physician practices, hospitals, and healthcare organizations will be vying for around 15 million newly insured patients that the new law is projected to produce. And while online healthcare marketing has […] Continue Reading
Roses are red, Violets are blue, We love to advertise, And so will you! (Sorry, we couldn’t resist.) Now that we’re past the holidays and into the new year, the love-it-or-hate-it Valentine’s Day is fast approaching. One of the most common criticisms we all hear about this hyped up and commercialized event goes something like […] Continue Reading
The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get fit and healthy” will be on the top of the list. So we don’t have much to say regarding diet and workout tips to keep up […] Continue Reading
No matter what time of year it is, if you’re marketing for an e-commerce or online retail brand, chances are there are at least a few products you’re prioritizing over others. Whether you’re pushing a new product launch or running an enticing promotion on one of your catalog’s pricier items, high-profit and low-probability conversions are […] Continue Reading
Way back in 2011 (which, in the ultra-fast paced world of online advertising, might as well be 10 years ago) TechCrunch was touting social proof as “the new marketing.” We know that social proof continues to play a major role in spending habits of both consumers and businesses today. So now that these concepts have […] Continue Reading
Hit AMC drama Mad Men has risen to pop culture icon status not just through its engaging characters and its representation of advertising’s “golden age.” It can also be looked at as a philosophical primer for modern advertising. Sure, traditional mediums like print, TV, and radio advertising are falling to the wayside in favor of […] Continue Reading
In this third part of our three-part series on landing pages, we review some of the most important measurements to track for your online advertising campaigns and ad landing pages. As we explored last week, testing a landing page is a critical component of any online advertising campaign. However, one area where many online marketers […] Continue Reading
In Part 2 of our 3-part series on landing pages, we explore the ways to test your landing pages so you can minimize your PPC campaign’s cost per action (CPA), further understand your audiences’ behavior, and have the data to make better online marketing decisions.  “You know what happens when you assume?” When it comes […] Continue Reading
In this first part of our three-part series on landing pages, we help you understand and implement the critical design and messaging elements that make landing pages work best. One of the unsung heroes in online advertising (pay per click, display, mobile, etc.) is the landing page. Writing great copy and putting your ads on […] Continue Reading
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