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Category: Marketing Design

If you’re a website publisher trying to monetize with ads, then you always have to ask yourself: What makes my website valuable to advertisers? Don’t be surprised that there’s not a one-size-fits-all solution. Building a site that provides measurable value to advertisers is a multifaceted game. It requires a strategy that attracts a constant influx […] Continue Reading
By Jordan Bell, Marketing Manager Retargeting—or as we call it, Remarketing—has revolutionized the online advertising industry. The ability to continuously target previous site visitors helps marketers recapture lost conversions, and also increase customers’ lifetime value through ongoing promotion. But while retargeting technology is readily available, few marketers have learned how to optimize it for maximum […] Continue Reading
If you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business running, it can be very challenging to make your ads profitable. The numbers don’t lie: a study last year showed […] Continue Reading
The new year is now in full swing, and the masses are off to the races with their resolutions. Once again, we can expect that “lose weight” and “get fit and healthy” will be on the top of the list. So we don’t have much to say regarding diet and workout tips to keep up […] Continue Reading
By Jordan Bell, Marketing Manager at Advertise.com They say a picture is worth a thousand words—but are they the right words? When choosing images for your display ads, many marketers use a “draw from the bank” approach, simply plugging in materials from their brand’s existing portfolio. Or sometimes, doing a quick search for cheap or […] Continue Reading
In this first part of our three-part series on landing pages, we help you understand and implement the critical design and messaging elements that make landing pages work best. One of the unsung heroes in online advertising (pay per click, display, mobile, etc.) is the landing page. Writing great copy and putting your ads on […] Continue Reading
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