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Category: Display Advertising

  Online advertising is a fast-moving industry with changes in technology, regulations and customer behavior that keep us on a constant path of innovation. In this blog, I briefly explore some of the most important online advertising trends and think about what’s coming in our near future. “You have to be on top of the […] Continue Reading
  Many publishers build audiences, and then wonder how to monetize their website traffic. In order to make a living by creating and sharing content you love, it’s important to monetize your website traffic in a way that makes sense, and doesn’t alienate your audience. In this blog post, we offer tips about how to […] Continue Reading
  Believe it or not, some of the most-shared content out there is video advertising. Remember the 2016 Rio Paralympics trailer “We’re the Superhumans?” If not, go watch it. We’ll wait. That three minutes of advertising was viewed over 7 million times on YouTube, and now has over 1.8 million shares across social media. It’s […] Continue Reading
Internet ad revenues hit a historic high last year, according to the Internet Advertising Bureau, with 5.3 trillion display ads served to U.S. consumers. Despite this, click-through rates (CTR) for banner ads have been declining consistently. Every year, advertisers spend billions on ads that consumers never see. No matter who your audience is, chances are […] Continue Reading
By Jordan Bell, Marketing Manager Retargeting—or as we call it, Remarketing—has revolutionized the online advertising industry. The ability to continuously target previous site visitors helps marketers recapture lost conversions, and also increase customers’ lifetime value through ongoing promotion. But while retargeting technology is readily available, few marketers have learned how to optimize it for maximum […] Continue Reading
If you run a startup or a small business, you probably know that effective online advertising can be crucial for your growth strategy. But in the midst of handling everything else to keep your business running, it can be very challenging to make your ads profitable. The numbers don’t lie: a study last year showed […] Continue Reading
By Jordan Bell, Marketing Manager at Advertise.com They say a picture is worth a thousand words—but are they the right words? When choosing images for your display ads, many marketers use a “draw from the bank” approach, simply plugging in materials from their brand’s existing portfolio. Or sometimes, doing a quick search for cheap or […] Continue Reading
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