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Category: Contextual Advertising

Adable delivers contextually relevant text ads based on the content of your site. Our technology uses contextual and behavioral data to deliver ads relevant to the content of the page upon which the ad appears. In doing so, Adable ensures that you are publishing ads that will engage with your site’s visitors. This is just […] Continue Reading
Content Links provide relevant advertisements to visitors who are already engaged within the content of your site, and are interested in the niche the advertiser is targeting. The content link ad unit is placed at the end of an article, displaying a single line of advertising text. It is a small ad that the user […] Continue Reading
If you’ve decided to launch an online advertising campaign, congratulations! You’ll be joining the hordes of other businesses who spend over $40 billion annually. And if you’re like most advertisers, you’re hoping to get a positive (and hopefully very large) ROI on that spend. Of course, before you start advertising—whether pay per click (PPC) or […] Continue Reading
When setting up a new PPC advertising campaign—whether it’s Search or Contextual Advertising—choosing the right keywords is crucial to your success. It’s important to find not only the kinds of audiences most interested in your products or services, but also enough of them to grow your business successfully. Continue Reading
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad copy carries the same weight. Some parts count more than others—specifically, the headline. In fact, approximately 80 percent of people […] Continue Reading
Imagine this: you manage your company’s PPC (pay per click) ad account, but are working with a severely limited budget. It might be discouraging or even intimidating to make tough advertising decisions when you know you’re not reaching your total potential audience. For many of you reading this, you don’t have to imagine. We understand […] Continue Reading
One might say that any form of marketing is inherently “contextual”: Any ad, delivered online or off, is contained within some kind of environment. A standard pay per click ad gets displayed on a search result page. In the real world, a billboard sits along a stretch of highway, which is set in a community, […] Continue Reading
By Jordan Bell, Marketing Manager We can’t all advertise in a vacuum. Unless your business operates in a specific niche unknown to most other companies (and today, that’s unlikely), you’ll undoubtedly face some tough online advertising competition. As you probably already realize, you’re not the only one bidding on keywords for your target market, or […] Continue Reading
We live in a world filled with increasing amounts of content and advertising messages. And when it comes to pay per click (PPC) advertising, companies are competing for a ever-shrinking inventory of attention from online users. Messages must be delivered efficiently so that consumers can receive and process it before moving on—and enough that they […] Continue Reading
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